PAN DI STELLE – LESS LIGHT, MORE DREAMS

Together with the film, a social pack and a dedicated landing page to explore the benefits, particularly emotional and relational, of a more conscious use of domestic lighting.
The project’s leading symbol is still the large moon-star that characterizes the Pan di Stelle “Dream, it’s so good” campaign and that here is transformed into a symbolic dimmer switch, that by rotating lowers the light intensity.

The social editorial plan has then evolved with multiple contents, such as the launch of the Pan di Stelle Pyjama Party.