“A bag that speaks for you”: The Style Outlets, in collaboration with Armando Testa, have launched a limited-edition shopper for all women.

Not all shopping bags are made simply to hold your purchases on your way home.  Some can reveal the personality of the person who’s carrying them, so they become more than just an accessory: something that expresses a woman’s style even before she gets dressed. 

This  was the insight behind “A Bag That Speaks for You,” the new project for Vicolungo and Castel Guelfo The Style Outlets, conceived by the Armando Testa agency. It transforms an everyday object into a statement accessory able to express—with irony and touch of pop—the personality of whoever chooses it.

There are as many ways to go shopping as there are types of women: impulsive, thoughtful, organised, unconventional… but one thing that’s certain: no woman can get by without it.

The three shopping bags play ironically with women’s passion for shopping—stronger than anything else—and the opportunity to identify with different styles.

The illustrations were designed and created specifically for this limited edition and are accompanied by three tongue-in-cheek statements of personality—three different ways of describing yourself: “I tried spinning, but I prefer shopping,” “I don’t follow fashion—I threaten it,” “I found myself again—I was in a shop”. 

The talented Tess Masazza is the one who lends her face to the project on The Style Outlets’ social media channels. She’s an actress and content creator who, in just a few years—starting with “Insopportabilmente donna,”  (“Unbearably female”) which made its debut on YouTube in 2014—has won over the hearts of the general public and made her mark in traditional media as well, from TV to film to theatre.

With her ironic and authentic language, Tess embodies the spirit of the initiative by inviting women to express their own identity—without, of course, taking themselves too seriously. The content, featuring Tess’s unmistakable cinematic flair, will be broadcast on The Style Outlets’ channels and shared on the creator’s social media accounts.

Starting from Saturday, 19th September, and for the following three Saturdays, customers who spend at least 100 euros in women’s clothing and beauty stores at either of the two outlets can pick up one of these limited-edition canvas shopping bags featuring exclusive illustrations free of charge. The bag can be collected from the dedicated desk inside Vicolungo The Style Outlets and Castel Guelfo The Style Outlets.

Which bag speaks for you? Make your choice at The Style Outlets.

Credits:

Agency: Armando Testa 

Executive Creative Director: Michele Mariani

Creative team: Nuria Martin Sauceda, Sara Greco, Caterina Maliardi

Head of client service Turin: Giovanna Farè

Client service: Carlo Piacenza

Head of Social: Andrea Gaetani

Social media team: Nicole Ghiringhelli, Alberto Di Palma