Hera Group and Armando Testa join forces to spark change
From 1st November, the multi-utility company has a new corporate advert. Set to music by Lucio Dalla, it features a sequence of images showing small everyday gestures, when combined together they give rise to a more sustainable future.
There are small gestures that can light up the world. Everyday choices that might seem insignificant, but which, when combined together, become something greater. Because change does not always stem from grand revolutions. Sometimes all it takes is a small light. And lots of people, capable of lighting it.
That’s the idea behind the Hera Group’s new corporate film, created by the Armando Testa agency – an emotional and imaginative narrative that brings to life the message “Hera. The energy of our choices.” Because each of us holds in our hands the power to make a small change
Lucio Dalla’s “La sera dei miracoli” lends its voice to this story, serving as much more than a soundtrack: it is a true narrative voice that accompanies the images and amps up their emotion. Directed by Martin Aamund, a multi-award-winning Danish director, who translates the creative vision into an evocative visual world, suspended between reality and magic, where everyday life gradually turns into something extraordinary.
It all begins with a little girl who grabs hold of the string of what appears to be a balloon, but which turns out to be a large, glowing light bulb – a symbol of the energy that each of us holds in our hands. From here, a journey through the city unfolds, where the protagonist meets people who, through small everyday gestures, make conscious choices: some dispose of their rubbish correctly, others fill their water bottles at a drinking fountain, and others charge an electric car. Simple gestures, each with its own light, which together take on new strength.
And when all these lights rise up together towards the sky, they create a surprising spectacle. It is the amazement that, thanks to the choices of each individual, a community can build something greater. Such a beautiful sky that the little girl can only describe it as ‘Heraviglioso’.
A common thread with the ‘Heraviglioso’ campaign, launched nationwide in June 2025, when the Hera Group and Armando Testa had turned the spotlight on the Group’s identity and its role in people’s daily lives. This communication journey is now taking a new step, transporting the narrative into a more emotional and universal dimension. It’s no longer just about what Hera does, but what it believes in: the power of individual choices to bring about collective change
“Thanks to its intimate and imaginative style, the new corporate advert succeeds in conveying the essence of the Hera Group, a multi-utility company that works alongside citizens every day to build a more sustainable future. Lucio Dalla’s ‘La sera dei miracoli’ becomes a true narrative voice, reflecting the fact they we are in constant connection with the cities and the people whose choices can spark collective change,” explains Giuseppe Gagliano, Central Director of Communications and External Relations at the Hera Group.
“The challenge was to portray a Group that deals with energy, water and the environment through an idea capable of going beyond individual services and speaking to everyone. We transformed a simple light bulb into a poetic and universal symbol to convey a different kind of energy: not the energy we consume, but the energy we have within us. The energy that, through our choices, can spark change,” comment Georgia Ferraro and Nicola Cellemme, Executive Creative Directors at Armando Testa.
Produced by AT Studios, the film was shot in June in Milan and Varese. The campaign, planned by Havas Media Network, will be on air from 1st November to 31st December on major television channels and on-demand platforms, and in cinemas from 17th December to 13th January 2027
Credits
Hera Group
Central Communications and external relations manager, Hera Group: Giuseppe Gagliano
Head of Corporate Relations, Events and Advertising, Hera Group: Stefania Santacroce
Corporate Relations, Events and Advertising, Hera Group: Sara Cameranesi
Agency: Armando Testa Group
Executive Creative Directors: Georgia Ferraro, Nicola Cellemme
Creative Supervisors: Maria Meioli, Lorenzo Blangiardo
Creative Team: Roberto Capodanno
Head of Strategy: Guglielmo Pezzino
Strategy Team: Arianna Nicoletti
Head of Client Service Milan: Emanuele Cicogna Mozzoni
Account Team: Ludovica Tonti, Manuel Amato, Gaia Salandrini
Production Company: AT Studios
Director: Martin Aamund
DOP: Diego Indraccolo
VFX: Edi
