Category: FOOD & BEVERAGE
Parmacotto – Matto per Parmacotto
Mulino Bianco – Dove la natura è una storia buona
Directed by Reynald Gresset, the storytelling blends authenticity and magic, while the campaign expands across TV — with the first Equity films for Tarallucci, Pan Goccioli and Cuor di Pane — as well as digital, social media, giant posters, newspapers, and special activations.

Cuki – Food game
The campaign also included innovative digital formats such as Netflix Pause Ads, designed as a tactical touchpoint to maximize reach, visibility, and audience engagement.

Valmora – Cerbiatto tennis

AIA – Ricetta della Gioia
Palmieri – Favola
Negroni – La tua buona stella
Pan di Stelle – Credici fino alle stelle, anche a Natale
Amaro Montenegro – Pal Around 2
A social ecosystem designed from the teaser to the follow-up phase, with native content enhancing the episodes.
Social ecosystem
