CUKI
Food Game
Durability, practicality, ergonomics: Cuki’s ultra-strong aluminum trays are always at the top of the quality rankings.
And to showcase them, Cuki is back on TV with “Food Game,” a campaign that highlights the excellence of its products in a simple, fun, and engaging way.
Testa’s signature style remains a visual hallmark that maintains continuity while staying contemporary even as it evolves. Already in Cuki’s previous campaign, “Food Attack,” the visual paradox had successfully become an original, lighthearted multi-character concept, capable of winning people’s hearts with its simplicity and playfulness.
With this reboot, food remains the star but in an even more playful key—literally, this time—and the Cuki aluminum trays become two cute tennis rackets competing in a match of side dishes. The winner is always resilience. Game, set, Cuki.
The campaign has been primarily targeted at digital TV and has included strategic planning across Amazon channels. It has also featured a comprehensive social media toolkit, with static and dynamic assets created specifically to achieve targeted strategic objectives.
The campaign also included innovative digital formats such as Netflix Pause Ads, designed as a tactical touchpoint to maximize reach, visibility, and audience engagement.
