Valmora is the Water of Italian Tennis.
And the definition of this positioning itself is the aim of this advert, in which the protagonist – the fawn – is driven by the call of sporting passion to a tennis court nestled amongst the mountains of the Rorà Mountain Park.
The two souls of Valmora thus are brought together: the unpolluted nature where the water springs forth on one hand and the world of tennis on the other, united by values of purity, lightness and balance – shared by both the water and the sport itself.
And the definition of this positioning itself is the aim of this advert, in which the protagonist – the fawn – is driven by the call of sporting passion to a tennis court nestled amongst the mountains of the Rorà Mountain Park.
The two souls of Valmora thus are brought together: the unpolluted nature where the water springs forth on one hand and the world of tennis on the other, united by values of purity, lightness and balance – shared by both the water and the sport itself.
Year
2026
