Acqua Valmora

The Fawn

A pristine mountain park, a special protagonist and a source of pure water.
The campaign narrates the source from which Acqua Valmora springs: the Rorà Mountain Park, PEFC (Programme for Endorsement of Forest Certification schemes) certified, the most rigorous forest certification system in the world.
The commercial, entirely filmed in the park, has a unique testimonial as its protagonist: a tender fawn that guides us to discover this uncontaminated place. The puppy, with its sweet eyes, represents purity and instinct, and it is the latter that guides it towards the source. Just as the fawn, by nature, the instinct knows how to recognise and choose the purest water. And us too, driven by our instinct, seek the purity that makes us feel good.
Year 2024