TURIN IS
THE
CAPITAL
OF
BUSINESS
CULTURE
2024

When, in 2024, Turin had the honor of being the Capital of Culture, Armando Testa agency, always closely tied to its city, offered to create a communication campaign for the association and all the people of Turin, dedicated to the event. Developed in three subjects with a strong visual impact, in which the city’s most iconic elements come together to showcase the various sectors in which Turin shapes its future, the campaign is characterized by a very contemporary use of collage techniques. Presented at a press conference in the presence of the city’s top authorities, it was featured in high-traffic areas around the city.