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The brand Fabbri 1905 and the Armando Testa agency together for the first time, united by their shared values: both of them have a DNA that’s 100% Italian, both believe in the excellence of what they do, both have something different which makes them unique. Today, they‘ve actually chosen each other and they look to the future.

The Armando Testa creative team worked side by side with the company after being directly assigned the account, aiming to understand the marketing needs, enhance consumer awareness and design a communication with strong visual impact for the brand, able to make your mouth water at first glance.

The new outdoor campaign running until 24 March, features Fabbri 1905’s most famous product, Amarena. The undisputed star of the campaign is a yummy zeppola obviously topped by the unique, original, inimitable Amarena Fabbri, but that’s not all. The territory that the campaign will dominate is the love you feel the moment you cook or taste something so good and well made: such great love that it transforms the simple spoon for the Amarena on top of the zeppola into a heart.

The title also has a reference to Italy and its unique ability to love and make people love food, taking maximum care of every detail and presentation. Just as Amarena Fabbri does, as it crowns every delicious zeppola, the typical dessert for Father’s Day on 19^th March, inviting us to celebrate with great taste, simplicity and love for all dads.  

Credits

Client: Fabbri 1905

Corporate Marketing Director: Antonella Tolomelli

Marketing Manager: Francesca Evangelisti

Product Manager: Antonella Lombardi

Agency: Armando Testa

Executive Creative Director: Michele Mariani

Creative team: Andrea Lantelme, Dario D’Angelo, Sara Greco

Client director: Giovanna Farè

Client service: Federica Cartocci

Photographer: Studio Gastl

After a pitch, the pharmaceutical company Alfasigma has entrusted Armando Testa with the communication campaign for Onligol, a line of remedies for chronic and occasional constipation.

The symbolic and iconic creativity of the agency proved a winner because of the way it stands out in the fragmented pharmaceutical market which is full of competitors such as those for laxatives.

Armando Testa is happy to collaborate with one of the major Italian companies in this sector, supporting it with their experience and professionalism in a new, stimulating challenge in this market.

The new Onligol campaign will be on air shortly on TV and a range of media: TV, press, digital and social media.

“What I have always appreciated in Stefano Piccini is his strong strategic background along with his great passion for creativity and I immediately shared our agency’s fundamental values with him. Welcome Stefano” states Marco Testa, Chairman and CEO of the Armando Testa Group.

Stefano Piccini joins the Turin headquarters of the Armando Testa Group in the position of Client Director after lengthy international experience. 

His professional career path has always been abroad, between Madrid and London, as  Business Lead for large scale clients such as Sanofi Pharma, Alfa Romeo, El Corte Ingles, BBVA bank, Mars Pedigree, Corona Extra, in both large groups such as Wpp, Omnicom, Ipg, as well as Creative Boutiques like PS21. 

“It is an immense pleasure for me to join Armando Testa due to the ambition of the agency’s project and for the opportunity to work with huge names in Italian advertising on great national and international clients.” says  Stefano Piccini.