Together with Hera, one of Italy’s leading multi-utility companies, every step toward a sustainable future becomes not only possible, but truly wonderful. This is how a collective campaign took shape, with its beating heart being the direct involvement of the citizens themselves.
They are the ones who exclaim “Heraviglioso” making the brand unforgettable and establishing a genuine, emotional connection with everyone. The campaign ends with the moving notes of Domenico Modugno’s iconic song “Meraviglioso”.
Because the future with Hera is Heraviglioso.
The production behind the new Negroni Campaign is curated by AT Studios.
They are the ones who exclaim “Heraviglioso” making the brand unforgettable and establishing a genuine, emotional connection with everyone. The campaign ends with the moving notes of Domenico Modugno’s iconic song “Meraviglioso”.
Because the future with Hera is Heraviglioso.
The production behind the new Negroni Campaign is curated by AT Studios.
Year
2025
