YOUR SKIN IS PRECIOUS. THAT’S HOW ARMANDO TESTA IS ADVERTISING THE DERMA-COSMETICS BIONIKE DEFENCE LINE ON TV AND IN THE PRESS.

The association continues between the Armando Testa Group and Sodalis, the biggest Italian group in the beauty and personal care market.

The Milan branch of the agency has created a new A-T-L campaign for the derma-cosmetics BioNike Defence product line, a brand recently acquired by the Group based in Lodi.

The communication revolves around a metaphor, that is refined but at the same time surprising and also full of impact. . Along with the claim “La tua pelle è preziosa” (Your skin is precious), we see a woman with beautiful delicate porcelain-like skin who communicates to everyone just how important it is to protect the natural sensitivity of your skin.

The campaign is running with a twenty second ad on TV, on general and satellite channels, as well as in main women’s magazines.

CREDITS:

Agency: Armando Testa

Creative Direction: Erik Ravelo

Art Director: Sebastien Sardet

Copywriter: Andrea Dell’Osa

Client Service Director: Tiziana Perotti

Account Supervisor: Giovanna Pinna

Account Assistant: Lidia Fiorelli

Production Company: Albatros Film&Video

PostProduction: Band

Direction: Chiara Feriani and Roberto D’Ippolito

Director of Photography: Giacomo Frittelli