Back 19 April 2016

World’s leading independent media agencies join forces to form new global media agency network, Local Planet

World’s leading independent media agencies join forces to form  new global media agency network, Local Planet

Horizon Media, the7stars, Zertem Communications Group, Media Italia, pilot,

CoSpirit MediaTrack, Tre Kronor and Percept Media are among Local Planet’s

founder agencies

A consortium of the world’s leading independent media agencies have joined forces to launch Local Planet, a new global media agency network.

At launch, Local Planet operates in over 40 markets across the world and includes Horizon Media in the U.S., the United Kingdom’s the7stars, Spain’s Zertem Communication Group, Italy’s Media Italia, Germany’s pilot, France’s CoSpirit MediaTrack, Sweden’s Tre Kronor and India’s Percept Media among its founder shareholder agencies.

The Local Planet network will be lean, agile and devoted to client service and media solutions on the ground and is committed to providing its international clients with a level playing field in accessing international strategy, value, transparency, technology and talent.

Martyn Rattle, formerly Global CEO of Vizeum and Global Chief Client Officer of Aegis Media, has been named Global CEO of Local Planet. Bill Koenigsberg, President, Founder and CEO of Horizon Media, the largest and fastest growing privately held media services agency in the world, has been named Chairman of the new network.

All the main shareholder agencies’ founders and leaders will sit on the newly formed Local Planet Group Board, leveraging the talents and experience of some of the leading names in the media industry.

Valentino Cagnetta said we are thrilled to join the Local Planet project from the very beginning because it truly reflects Media Italia philosophy. Our strong experience along with the close relationships with clients are the basis of our day by day work. With an objective view of the markets and big investments on the best-in-class talents our offer is different than today very conformed market.

We want the advertisers to understand that although many products are global, their consumers and the media marketplaces are local. More than 85% of adspend refers to national media, and also global players such as Google or Facebook deal with this situation. Media strategies implemented in New York, Seoul or Tokyo often do not consider the local reality, and marketers are more and more aware of this”

“We know that many international marketers are looking for an alternative to the holding company model, a more agile and service oriented solution built around their specific needs, said Martyn Rattle, Global CEO of Local Planet. The shared experiences of starting successful independent agencies from scratch is an important factor behind Local Planet and its culture. Each one of Local Planet’s agencies has started, grown and succeeded by fighting for and on behalf of their clients.We are now bringing that start-up, independent spirit to our global network. We are looking forward to working together with international clients in the pursuit of shared success.”

The Local Planet model also allows it to offer its clients best-in-market, tailored technology and data solutions through its local and international partnerships, rather than offering a ‘one size fits all’ approach.

The network agencies currently work with some of the world’s most recognisable brands, including Geico, Capital One, Nike, IKEA, Viacom, Pfizer, H&M and Kayak, among others.

About Local Planet
Local Planet is the world’s only privately owned international media agency network.Wholly owned by its agency partners, Local Planet currently operates in over 40 markets globally at launch and intends to add further best-in-class independent agencies to its network.

Local Planet has access to more than 3,000 staff, and boasts billings in excess of $10 billion.
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