Francesco Gabbani is the new Brand Ambassador for Segnoverde.
This choice reflects the brand’s core values: sustainability, authenticity, and closeness to people.
The commercial develops in three episodes, depicting a series of domestic situations in which Gabbani, playing himself, interacts with a friendly but overly nosy neighbor who’s always ready to “scrounge” his utilities — including electricity, gas, and phone service.
With a humorous and light-hearted tone, the narrative becomes a creative way to present Segnoverde’s integrated offer of electricity, gas, and — for the first time — mobile phone service, now part of the Segnoverde universe.
“Collaborating with Segnoverde allows me to carry on this commitment, which I try to live every day both in my personal life and in my work. Lightness and irony, together with the imagery of the campaign, made this experience unique and aligned with my values,” says Francesco Gabbani.
The production was handled by AT Studios, while Media Italia oversaw the media strategy and planning.
The commercial develops in three episodes, depicting a series of domestic situations in which Gabbani, playing himself, interacts with a friendly but overly nosy neighbor who’s always ready to “scrounge” his utilities — including electricity, gas, and phone service.
With a humorous and light-hearted tone, the narrative becomes a creative way to present Segnoverde’s integrated offer of electricity, gas, and — for the first time — mobile phone service, now part of the Segnoverde universe.
“Collaborating with Segnoverde allows me to carry on this commitment, which I try to live every day both in my personal life and in my work. Lightness and irony, together with the imagery of the campaign, made this experience unique and aligned with my values,” says Francesco Gabbani.
The production was handled by AT Studios, while Media Italia oversaw the media strategy and planning.
Year
2025
