After reaching the top position in the Kantar 2021 research dedicated to the best Christmas commercials, Pan di Stelle’s Christmas is back again this year with the magic of anticipation made of wonder and, of a course, dreams. Where? Everywhere! With their integrated communication project, Pan di Stelle awakens the dream of Christmas window after window: the heart of this anticipation is their Advent Calendar, a new animated subject with Cometa and his two brothers is dedicated just to this. It is planned on digital and social media as well as the graphic design of the Xmas Box for the DedicatoaTe platform and Amazon. The limited edition packs are back too, featuring illustrations of the characters in the film, and the Christmas shapes of the most dreamed after breakfast biscuit. And as per the best tradition of the holidays, a heart-warming poem, recited by a sweet little girl is on TV and radio. All the senses are awakened: indeed Pan di Stelle’s Christmas this year is also a beautiful chorus of voices: lots of children singing City of Star, soundtrack of the new campaign.Have you ever experienced a Christmas like that?
Year
2022
