Pan di Stelle Christmas 2023

A Christmas Wish

Pan di Stelle’s Christmas 2023 campaign is related to the launch of the Walt Disney Animation Studios Christmas film, “Wish”.
A multichannel project that is all about the power of stars and the will to believe in dreams.
The magic of cocoa biscuits with icing stars meets the story of the dreamer Asha and ignites a campaign displayed across all Italy. A Christmas fairy tale in which the dream of a little girl observing the magic of the starry sky almost seems to bring to life the dream of the protagonist of the Disney film.
“Do you know why the stars shine even brighter at Christmas?” the little girl asks her mother, revealing a secret that only dreamers like her know.
Year 2023