Lancia Ypsilon returns to “parade” in the world of fashion with its new special series, born thanks to the collaboration with the stylist Alberta Ferretti, from which it takes its name.
The creative idea of the campaign is inspired by the new and exclusive iridescent color of the exterior, Alberta Ferretti Gray.
In fact, the commercial shows two aspects of the same personality: one more calm and rational and one more brilliant and ironic.
The protagonist of the campaign is the actress Cristiana Capotondi, the ideal interpreter for her elegant, authentic and at the same time spirited personality.
The story opens inside the Alberta Ferretti atelier, while Cristiana is trying on a dress.
Between mirrors and reflected images, between real and surreal, the protagonist realizes that the image in the mirror has something “unusual”: it is different and reflects another self, with the play of parts enhanced by the soundtrack in an alternation of roles between the two Cristiana.
The story ends with the new Lancia Ypsilon Alberta Ferretti parading through the elegant streets of Milan, with the two Cristiana on board and the claim that signs the spot. New Lancia Ypsilon Alberta Ferretti: Many Personalities, Yours.
In the “extended” version of the commercial, planned on digital channels, an exclusive presence: a cameo by Alberta Ferretti.
Year 2022