Every choice we make has an effect on the world we live in.
L’Erbolario, 45 years ago, was born out of a very precise choice: to have an equal relationship with nature, based on respect, care, and the principle that every gift received should somehow be returned. We told the result of this choice through a powerful symbol, an embrace between human and nature: big, magical, dreamlike, visionary, infinite.
As if all of nature, the flowers, the leaves, the branches, the trees, the woods, cling to the ones who not only takes from them, but gives so much back to them.
An embrace that ideally includes not only the people of the company, but the entire L’Erbolario community, and all those who every day decide to share a choice that makes a difference.
Because those who embrace nature brings forth beauty.
L’Erbolario, 45 years ago, was born out of a very precise choice: to have an equal relationship with nature, based on respect, care, and the principle that every gift received should somehow be returned. We told the result of this choice through a powerful symbol, an embrace between human and nature: big, magical, dreamlike, visionary, infinite.
As if all of nature, the flowers, the leaves, the branches, the trees, the woods, cling to the ones who not only takes from them, but gives so much back to them.
An embrace that ideally includes not only the people of the company, but the entire L’Erbolario community, and all those who every day decide to share a choice that makes a difference.
Because those who embrace nature brings forth beauty.
Year
2023
The iconic campaign key visual, print format.
The social content strategy included 3 short “hero” content, then followed by 6 in-depth consideration interviews.
