Compostable capsule

A video, web and press campaign in the main dailies for Lavazza’s first compostable espresso capsule.
The video tells the story of how the compostable capsule can turn the pleasure of a Lavazza coffee into the pleasure of helping the environment. The animated story is like a magic journey which shows a coffee drop turning into a landscape, with an ending that becomes the key frame for press campaign and web development.
The capsule is compatible with the whole range of A Modo Mio espresso system and it is available exclusively in the Lavazza online store in two 100% Arabica blends: Ricco and Aromatico.
Year 2016