2015 starts off with style. Lancia Ypsilon’s unique style.
The Lancia Fashion City Car returns in January as the undisputed star of a new ad and the new Value Free formula making it even more attractive. A unique personality and a look that stands out. Always. Lancia Ypsilon does not follow fashions. Rather it gets followed. Just like in the new film which features an unusual pursuit along the streets of a big city. An elegantly dressed woman is on the roof of a building. She turns round. Her face shows she is wearing bizarre make-up: lines that bring to mind the camouflage worn by guerrillas. There is another woman in front of a mirror; she too is concentrating on painting the lines on her face. As the Ypsilon passes by along the streets Los Angeles, the group of female warriors sets off in pursuit. Some emerge out of the manholes, others join them as they race along.
The music gets more intense and the deep tones emphasise the drama of the scene.
The final claim appears “Insegui uno stile unico, il tuo” (Pursue a unique style, your own) highlights once again the main feature of the Ypsilon and the essence of its exclusive personality which makes whoever chooses it unique.
Year 2015