San Valentino 2016

Fedez, a different and unexpected choice, just like love never repetitive and always surprising.
The most beautiful words from Fedez’s songs are brought together in the new Limited Edition Baci Perugina packs and the graphics feature an exact reproduction of the tattoos that the artist has.

But the real surprise is an unconventional video starring Fedez, created to be personalised and shared online.
The sound track of the video is “Magnifico” one of Fedez’s greatest successes.
This integrated communication project includes all media TV, outdoor, radio and social.
Year 2016