Pernigotti entrusts Armando Testa with ad campaign. The confectionary group is communicating once again with the general public.

Pernigotti SpA has entrusted its new advertising campaign to Armando Testa. The confectionery group based in Novi Ligure (Alessandria) has chosen the creative team at the historic Italian agency to develop communication for the Pernigotti brand and its most iconic products. The campaign will go live this coming Autumn.

“We’re speaking directly to Italian consumers once again,” stated Francesco Pastore, CEO of Pernigotti SpA. “We chose Armando Testa for a specific reason: we wanted an agency capable of balancing the weight of 165 years of history with the urgency of an industrial project focused on the future. This campaign is a sign of confidence in the brand, in line with the Business Plan we’re developing. There’s a unique synthesis of tradition and innovation in our products, and we are certain that Armando Testa will be able to tell our story with the creative quality that our purpose—Creating masterpieces of joy—deserves.”

“Telling the stories of great Italian brands is our greatest passion,” said Nicola Belli, Board Member of Armando Testa, “and trying to do so by combining the values embedded in each brand’s DNA with something new that makes it relevant today is the most appealing challenge. That’s exactly what we’ll be doing together with Pernigotti!”