Back 25 October 2022

Pan di Stelle and Armando Testa reawaken all the magic of Christmas.

Pan di Stelle and Armando Testa reawaken all the magic of Christmas.

Christmas has always been the most magical time of the year, and Pan di Stelle has always the protagonist of a period that warms everyone’s heart. They have now conceived a project showing all the emotions of waiting and expecting, proving that that can be just as magical as believing in a dream.

The project starts off with a very special Advent Calendar, the result of collaboration between the Barilla team and Trudi, and with a film conceived by Armando Testa: a mini animated fairy tale, created to be presented to the general public and to reawaken Christmas dreams once again this year. 

We actually see the mother reindeer with her little Comet who have a surprise in store: the two brothers are speechless when they see the Calendar hanging on the wall, while a light beam from the star-moon filters through the window shining right on it. Each window symbolises a day full of surprises: we can all fill them with lots of small gifts, anyone can actually buy the Advent Calendar on the platform. 

As per the Christmas tradition of Pan di Stelle, the film is illustrated and animated by Margherita Premuroso and produced by BRW Filmland. The 15” format will be online on digital from 24 October 2022 and, as well as being publicised on social channels, planning also includes an influencer marketingcampaign. 

After the success of last year which saw Pan di Stelle at the top of the Kantar research rankings dedicated to Christmas ads, the love brand is back to warm our hearts, adding an even more magical touch: a special arrangement of “City of Star” – the official soundtrack of the “Sogna, è buonissimo” (Dreaming is wonderful) campaign, sung for the first time by a children’s choir. 

In addition to the exclusive Advent Calendar, Pan di Stelle dominates Christmas time with the special Christmas edition Packsalso designed by Armando Testa, and with an Instant Win competition to win a “Dream Breakfast” set, in partnership with Thun

Agency: Armando Testa
Creative Direction: Monica Pirocca and Michela Sartorio
Creative team: Giorgia Giuliano and Monica Barbalonga
Head of Strategy: Guglielmo Pezzino
Client Director: Benedetta Buzzoni
Account: Francesca Lo Sciuto
Illustrations and animation direction: Margherita Premuroso
Production Company: BRW Filmland
Music: City of Stars, La La Land – arranged by OperaMusic 

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