Back 6 June 2024

Morando focuses on Armando Testa

Morando focuses on Armando Testa

The Petfood company chooses Armando Testa as their Creative Agency.

Morando is a family company that has been a pioneer in the production of high-quality food for pets since 1955. After a direct assignment they have now started collaborating with the Armando Testa Agency for the creation of positioning, strategies, creativity and social management.

Armando Testa is enthusiastic to lend all their experience to create the integrated communication plan dedicated to the enormous audience of pet lovers and their four-legged friends.

Among the projects already developed, there is a corporate video that conveys the philosophy of the Morando brand, with a strong focus on the concept that love and dedication for the well-being of animals guides all the choices we make. Feeding our animals in the best possible manner is the best way to give them back all the affection they show us every day.

The video, released on the occasion of World Happiness Day, is online on the brand’s social channels and can be viewed on YouTube at the link https://www.youtube.com/watch?v=0YHeYrHuxe0

In addition to managing the editorial plan of Morando’s social channels, the digital activation of “Una Canzone Pet Te” on the Spotify channel deserves special attention. This marks Morando’s opening presence on the music streaming platform, with a series of playlists all dedicated to pet lovers and with Italian songs all on the exclusive theme of dogs and cats.

Further new and interesting projects are currently being developed and implemented by the Armando Testa agency and will see the light of day in the coming months.

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