Back 15 July 2021

Mediaworld: Turin – a strategic city, a new “smart” store opens in the city centre July 15

Mediaworld: Turin – a strategic city,  a new “smart” store opens in the city centre July 15

With the new MediaWorld Smart technology, consultancy and services are available to people in Turin in the refined historical city centre 

MediaWorld has confirmed that for them Turin is a strategic city. The leader in distribution of electronic products has announced the opening of a new sales point in the city centre.  This new store joins the five other stores already operating in the Turin area.  

This sales point is a MediaWorld Smart, a proximity concept that the company has been experimenting with successfully in some key Italian cities, to meet the new needs of customers, who are at the heart of MediaWorld’s business model, and so consolidating the company’s presence throughout Italy.

This is an innovative concept for the consumer electronics sector, adapted to the needs of customers who have frenetic days and who are looking for solutions to simplify their life by optimizing their most precious asset, time. The goal is actually to be in daily contact with customers, offering products, services and advice even in the usual shopping locations, all with the goal of assisting them in choosing the ideal way to meet their particular needs. The claim “Made especially for me” makes this approach a reality. This campaign was created by the Armando Testa Group, creative partner of MediaWorld not only for this project but, in general, for every aspect of the brand’s communication since 2019.

Thanks to MediaWorld’s omni-channel strategy, combining the advantages of online and physical stores, the new point of sale in the city centre features a display of a selected assortment of products, -Telephone, IT, Audio, TV, small and large appliances, urban mobility as well as a wide range of accessories designed for this sector: from a huge choice of headsets to cables for mobile phones, cards for playing online, as well as helmets for riding a bicycle or scooter safely. MediaWorld’s entire online assortment will also be on offer using digital tools that allow you to select and purchase products not actually displayed in the store, and get them delivered conveniently at home or in store. The store will also be a strategic point for the Pickup and Pick & Pay service, for customers who decide to buy online with collection and payment in store. Finally, numerous services will also be available for customers, including smartphone repair, a booking service for professional help at home to configure devices or to conveniently purchase products already configured and ready to use, or even customised advice about choosing the best technologies. 

The surface area of the new Piazza Castello store is approximately 400 square meters, half is a sales area and the other half a warehouse to offer the best delivery experience for Pickup and Pickup & Pay. Opening to the public is scheduled for July 15, from 9.30.

 “Turin is a city we’re very attached to, and where we are continuing to invest to consolidate our presence and to respond effectively and promptly to the ever-changing needs of people. The aim of this new store is to complement the shopping experience, knowledge and discovery of technology that we offer to people in Turin: in our stores in the area for some time, online, and, from today, in the city centre in a historic square that, in addition to the traditional “Sabaudo” shopping, will also offer the best technology for all needs”, comments Luca Bradaschia, CEO of MediaWorld.

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