Back 7 March 2024

Goovi and InTesta, together to celebrate the beauty of all kinds of “booty”.

Goovi and InTesta, together to celebrate the beauty of all kinds of “booty”.

The new Goovi TV campaign starting Michelle Hunziker “Shape your Booty “is now on air. 

Every woman knows just how harshly she judges her own body, particularly when her side B is under discussion. Accepting yourself when cellulite, or signs of it, appear becomes even more difficult. 

All the same, if we learn to love ourselves just a little more we’ll realise that all “booty” is beautiful and deserves recognition. Because every woman is a show just the way she is.

This “Booty positive” insight lies at the root of Goovi‘s new TV campaign. Conceived and developed by InTesta – Armando Testa Group – for the communication of Shape Your Booty, a line of food and cosmetic supplements designed to act on cellulite in a natural way, both inside and outside. 

The idea underlying the creativity is to create a real Booty Show to turn the spotlight on the natural beauty of any booty, whatever shape, to celebrate it in an optimistic and spontaneous way. Michelle Hunziker, Goovi ambassador since the brand’s arrival will host this celebration with all her contagious energy.

Goovi is the digital native wellness brand which was co-founded by Michelle Hunziker herself, with the vision of bringing self-love, positivity and authenticity to people’s everyday lives, encouraging them to love and care for themselves just as they are, thanks to clean, natural and vegan products. Since 2023 Goovi has been part of the Sodalis Group, the leading Italian group in the Health, Beauty & Personal Care world.

The duo Laccio e Shake are already well known for their experience with famous talent shows and TV programmes such as XFactor and Michelle Impossible and Friends. They were entrusted with directing the film to make sure it really stands out and is a true “show”. 

                 The set design was inspired by a colourful stage setting, complete with wings and staircases, with Michelle as host along with her dance troupe who sing and dance to the notes of an original piece of music with an irresistible rhythm, specially created by the rapper and producer, Danti. A memorable and energetic soundtrack that is sure to get adults and children dancing, while also communicating a message of vitally important values.

But, of course, loving yourself as you are doesn’t mean you stop taking care of yourself. As Michelle herself says, the right products can be excellent allies. Shape Your Booty, rich and complete line to take care of your booty and act on cellulite, is just one of them. This food supplement is available in liquid and tablet form, a serum, hot or cold effect cream and the brand-new mud. Ingredients in all the products are of natural origin for an in & out wellness booty routine, following the “easy. good. natural.” philosophy of Goovi.

The campaign will run on TV and on digital platforms in cuts of 30’’, 20” and 15”. A preview of the ad will be broadcast during the ad break of Michelle Hunziker’s television show“Michelle Impossible and Friends”, on air 6th, 13th and 20th March on canale 5.


  • Agency: InTesta – Armando Testa Group
  • Executive Creative Directors: Nicola Cellemme, Georgia Ferraro
  • Creative team: Chiara Panattoni and Carlotta Gilardi
  • Client director: Laura Alberti
  • Production Company: Albatros Film
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