Back 4 May 2017



The Armando Testa welcomes Giuseppe Mayer who is joining the group with a double role; on the one hand he will be Armando Testa’s Chief Digital Officer, responsible for handling and developing the agency’s integrated projects.

On the other hand Mayer will also cover the position of CEO of TDH, Testa Digital Hub, the company in the group which specialises in digital, innovation and experience marketing; he will be taking over from Valentino Cagnetta, CEO of Media Italia, who’s been at the helm of TDH along with Creative Director, Jacopo Morini for 3 years.

“I am extremely proud to be joining the Armando Testa Group; its history is unique in the international scenario, with a deep-rooted presence in Italy, yet with a truly international outlook regarding clients and the work accomplished. In addition I’ll have the opportunity to lead Testa Digital Hub, a team of 20 digital talents based in Turin, and I am really looking forward to getting down to work on projects and clients together with my new creative partner, Jacopo Morini.

I’d like to extend my thanks to Valentino Cagnetta, who has made an invaluable contribution in these early years to TDH for both the growth of the working groups and consolidating the credibility of the agency in such a challenging and innovative field.”

Giuseppe Mayer arrives from the WPP group where he held the position of Chief Innovation Officer in recent years in the Italian headquarters of Grey; previously he was a partner and General Manager of Ambito5, an agency which specialised in Social Business and which was sold in 2014 to the Publicis Group.
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