“EOLO IS IN THE AIR”: EOLO’S NEW RADIO CAMPAIGN CREATED BY ARMANDO TESTA TO BRIDGE THE DIGITAL DIVIDE
The ads are airing on a range of national and local broadcasters from 12 May
EOLO, leader in FWA (Fixed Wireless Access) technology and the first B Corp in the telecommunications sector in Italy, has launched a new communication campaign “EOLO is in the air” created by the Armando Testa agency. The ad features the notes of the iconic song “Love Is In The Air” by Johannes Vandenberg and George Young from 1978, reworked for the occasion.
EOLO is the reference operator in Italy using FWA (fixed wireless access) technology to exploit radio frequency to ensure high speed Internet connectivity even in less well served areas. EOLO is currently serving more than 700,000 families and businesses in the country and is creating the first national FWA infrastructure with ultra fast connectivity up to 1 Gbps, integrating 5G technology and millimetric waves (mmWave).
The campaign was created by Armando Testa who were keen to spread the company’s message to challenge and bridge the digital divide and digital speed divide, by letting everyone know that with EOLO internet is “in the air” and can reach even the most remote areas of Italy. Using different regional accents and a lighthearted tone, the ad emphasises how widespread the service is, showing how EOLO is able to connect every corner of the country from north to south.
“With this campaign we want to emphasise our daily activity, which is to offer a fixed connection which is complementary to fibre, even outside main urban centres. We are continuing with our mission to digitalise the country, to guarantee internet access even in areas which are less well served so that ever more people can choose freely where they want to live, work, study, while always being connected. “ comments Alberto Nava, EOLO Marketing Director.
“We are convinced that important issues such as the digital divide can be treated with a fresh and lighthearted tone of voice.” – add Jacopo Morini and Fabiano Pagliara, Creative Directors at Armando Testa – “We have created a real catchphrase to get the message across to the public in a clear and direct way. We’re sure that this campaign will stay “in the air” for a long long time.”
CREDITS
Client: EOLO
Agency: Armando Testa
Creative Direction: Jacopo Morini, Fabiano Pagliara
Creative Team: Ilaria Lavagnolo, Caterina Maliardi
Head of Client Service Turin: Giovanna Farè
Client Service: Chiara Bonet
Production Company: Armando Testa Studios
EOLO
EOLO is a national telecommunications operator, leader in the field of ultra-broadband wireless access (FWA) serving both residential and business markets. It guarantees Ultra Wide band quality access with a focus on areas subject to the digital divide. A Benefit Company, it is the first Italian telecommunications company to obtain a B Corp certification. It covers more than 7,000 municipalities thanks to more than 4,100 BTS (radio repeaters). It connects more than 700,000 customers, 116,000 of whom are companies, public administrations and other professionals. EOLO boasts a network of more than 17,000 people including collaborators, installation technicians and commercial partners throughout the country.
For more information about EOLO’s services visit the site www.eolo.it
EOLO Press Office
SEC Newgate Italia
Irene Fusani 340 1280512 irene.fusani@secnewgate.it
Francesca Brambilla 338 6272146 francesca.brambilla@secnewgate.it
Marcella Ruggiero 335 214241 marcella.ruggiero@secnewgate.itFor more information about EOLO’s services visit the site www.eolo.it
