“Time to change dishes!” Cuki launches their new aluminium plates on TV with Armando Testa.

A new TV campaign “It’s time to change plates!”  has been created by Armando Testa to publicise an innovation in the world of disposable dishes – Cuki’s new aluminium plates. It focuses on how resistant and environmentally sustainable the new aluminium plates are. 

The campaign airs from 28/3, with commercials in special positions, covering slots and programmes related to the communication target, paying particular attention to the central age groups (35-54 years).                                                                                                                     Planning by Media Italia and produced by Little Bull Studios.

On the topic of sustainability, even Slow Food has chosen Cuki because aluminium is a material that can be recycled an infinite number of times.

The launch of Cuki’s new line of aluminium plates is an important change in the world of disposable dishes: resistant, sustainable, recyclable, suitable for hot food or liquids foods – these are just some of the advantages.

In addition, aluminium is a safe and excellent material for storing and consuming food.

Credits: 

Client: Cuki Cofresco s.r.l.

Marketing Director: Carlo Bertolino

Marketing Manager: Alessandro Pessana

Agency: Armando Testa 

Executive Creative Director: Michele Mariani

Creative team: Fabio Camera, Raffaele Pignataro

Production Company: Little Bull Studios

Planning: Media Italia