Cristiana Genta has been appointed new director of Armando Testa’s Turin branch

The Armando Testa  agency welcomes Cristiana Genta who is joining in the role of director of the Turin headquarters.  

Cristiana Genta began her career in the account team at Armando Testa’s Turin office, where she managed leading brands and flagship ‘Made in Italy’ brands, as well as corporate and new business projects. She continued her marketing career within the company, becoming Brand Communications Manager for Fiat and Alfa Romeo (EMEA region), before taking on the role of Head of Marketing & Communications at Acqua Sant’Anna SpA.

A teacher and trainer by vocation, she also takes her passion to the classrooms at the IED in Turin to transmit it to young people keen to get themselves ‘nurtured’.

“The Armando Testa agency is a true icon of Italian advertising, and its Turin office represents its historic heart. I would like to thank Marco Testa for the trust he has shown in me, for this extraordinary opportunity and for the warm welcome. I am both delighted and proud to embark on this journey alongside a team of highly talented professionals. I can’t wait to put my experience to the service of the agency and our clients, whilst continuing to nurture the creativity, innovation and passion that have always made this extraordinary think tank stand out,” says Cristiana Genta.

“I am very happy to welcome Cristiana, whose arrival underlines just how much Armando Testa’s heart beats in Turin,” adds Marco Testa, Chairman and Chief Executive of the Armando Testa Group.