Along with 777 Lancia presents the music video “Opera”, the track Patty Pravo presented at the Sanremo Song Festival

Lancia stands alongside Patty Pravo during the 76th edition of the Sanremo Song Festival featuring in her music video for “Opera”, the intense, inspired track – written  by Giovanni Caccamo – that the icon of Italian music  performed during the contest and which is also the title of her new album.   

Created by the 777 agency, formed from the collaboration between Armando Testa and Herezie, the film celebrates the artist’s 60 year long career and the ability she shares with Lancia, to transcend time while safeguarding her proverbial eclectic identity.  

“The Opera music video builds up to a crescendo with an unfolding story where we feel that we can participate in a moment that is important for both the artist and her song .” comments director Federico Brugia during the behind-the- scenes video. .

Indeed the star is really the singer’s voice which comes to life in her dressing room, reaches the stage then goes beyond the theatre and travels through a magical Roman night. 

Her song becomes like an irresistible echo for anyone who is like her: a white panther, the archetype of a magnetic and unique presence,  which begins to race through the streets of the capital, attracted by her voice. Even the Lancia Ypsilon heads towards the theatre, joining in like a co-star of the story, welcoming Patty Pravo  on board during the closing notes of the song, sealing this encounter combining elegance and timelessness  in one unique great “Opera”.

CREDITS:

Advertising Agency: 777

Deputy Executive Creative Director: Angelo Ratti

Creative Team: Marta Foli, Federico Albanese, Giulia Di Crescenzo, Mattia Grassi, Thomas Marino

Client Director: Marco Evola

Account Team: Diletta Marchi, Giulia Ghignone

Agency Producer: Alessia Pietromarchi

Production Company: Buddy Film

Produced by: Alessio Gramazio & Paolo Calabresi Marconi

Director: Federico Brugia

DOP: Marcello Dapporto

Senior Producer: Giulia Buffa

Producer: Nina Notari

Post Producer: Giada Destro

Costume Designer: Elena Manferdini

Set Designer: Massimiliano Sturiale

Film Editor: Vilma Conte

Postproduction Video: Band22

Postproduction Audio: Disc to Disc

Client production advisor: The Producer International

Music:

Title: Opera

Composer: G. Caccamo

Publisher: Nar International

Voice: Patty Pravo