“All dreams start small. They grow big if you nurture them everyday.”
The essence of Esselunga’s new commercial for Milano Cortina 2026 can be captured in three words: passion, nourishment, dream.
This is how this contemporary fairy tale came to life, directed by Gabriele Mainetti. A story that blends realism and imagination, transforming an everyday experience into something extraordinary, emotional and authentic. At its heart is an eight-year-old girl and her small dream, which she watches grow bigger and bigger, until it reaches the Olympic Games.
Through the symbolic nourishment of one of Esselunga’s most iconic products: the focaccina.
The film is accompanied by the powerful and engaging “She’s the One” by Robbie Williams.
The essence of Esselunga’s new commercial for Milano Cortina 2026 can be captured in three words: passion, nourishment, dream.
This is how this contemporary fairy tale came to life, directed by Gabriele Mainetti. A story that blends realism and imagination, transforming an everyday experience into something extraordinary, emotional and authentic. At its heart is an eight-year-old girl and her small dream, which she watches grow bigger and bigger, until it reaches the Olympic Games.
Through the symbolic nourishment of one of Esselunga’s most iconic products: the focaccina.
The film is accompanied by the powerful and engaging “She’s the One” by Robbie Williams.
Year
2026
