Everyone experiences summer in their own way, in the dimension they love most. But one need unites us all: protecting our skin from sun damage. Because without the right photoprotection, every aspect of our well-being can be put at risk.
This insight is the foundation of the new communication campaign for the innovative BioNike Defence Sun line, formulated with patented PRO-Repair 4D technology.
The story becomes instantly recognizable through an iconic and playful visual language, where every element takes the shape of a “D,” symbol of BioNike protection.
The brand’s commitment goes beyond skin: biodegradable formulas, recycled and recyclable packaging, together with the support of Worldrise Onlus, embody a conscious choice for the environment and the protection of the seas.
The commercial thus becomes an invitation to enjoy the sun without compromise, with the confidence of advanced protection and the peace of mind that comes from doing good, both for yourself and for the planet.
This insight is the foundation of the new communication campaign for the innovative BioNike Defence Sun line, formulated with patented PRO-Repair 4D technology.
The story becomes instantly recognizable through an iconic and playful visual language, where every element takes the shape of a “D,” symbol of BioNike protection.
The brand’s commitment goes beyond skin: biodegradable formulas, recycled and recyclable packaging, together with the support of Worldrise Onlus, embody a conscious choice for the environment and the protection of the seas.
The commercial thus becomes an invitation to enjoy the sun without compromise, with the confidence of advanced protection and the peace of mind that comes from doing good, both for yourself and for the planet.
Year
2025
