HERA
HERAVIGLIOSO
Together with Hera, one of Italy’s leading multi-utility companies, every step toward a sustainable future becomes not only possible, but truly wonderful. This is how a collective campaign took shape, with its beating heart being the direct involvement of the citizens themselves.
They are the ones who exclaim “Heraviglioso” making the brand unforgettable and establishing a genuine, emotional connection with everyone. The campaign ends with the moving notes of Domenico Modugno’s iconic song “Meraviglioso”.
Because the future with Hera is Heraviglioso.