Yamaha Motor Europe and Armando Testa present the new Tricity 300 Airbag: “Make the right move”.

Yamaha Motor Europe is launching the new Tricity 300 Airbag, the premium 3-wheel scooter designed to make urban mobility even safer, more stable and comfortable.  

One of the most important innovations in this model is the introduction of the integrated rider airbag system, a technological solution that guarantees an added level of protection and offers clients greater mental confidence while riding.

It was precisely this innovation that inspired the new campaign created by the  Armando Testa agency. It starts off from a simple and immediate insight: when someone announces that they have bought a moped, family and friends often react with a few worries, but anyone who chooses safety knows that they have made the right decision. 

The film develops along this idea using comic language that plays in a light hearted way with the initial prejudices of the protagonist’s  family; this tension dissolves when they realise that the choice has been a reassuring one: the new Yamaha Tricity 300, even safer in the Airbag version.

The payoff of the campaign also originates here “Make the right move”, highlighting that choosing Tricity 300 Airbag means making a smart and well-informed choice, for both your own mobility and for your family’s peace of mind. 

The launch campaign for the first Yamaha scooter equipped with an airbag was entirely developed by theArmando Testa agency, with production company AT Studios and directed by William9. The video isairing on  digital and social media channels.

CREDITS

Client: Yamaha Motor Europe

Creative Agency: Armando Testa Group

Executive Creative Directors: Nicola Cellemme, Georgia Ferraro

Creative Supervisors: Lorenzo Blangiardo, Maria Meioli

Creative Team: Mariacarmen Ranieri, Roberto Capodanno

Head of Client Service – Milano: Emanuele Cicogna Mozzoni

Account Team: Nicoletta Pittino, Manuel Amato

Production: AT Studios

Director: William9

DoP: Alejandro Gomez

Photography: Matthijs Van Roon

Music and SFX: Human Touch