The whole of Italy raises their glasses to toast with Sant’Orsola Luxury Spritz in the new campaign created by Armando Testa.

Casa Sant’Orsola is a leader in the market of prosecco production and now they’re making their debut into the world of aperitifs with the launch of “l’Aperitime” with the new line dedicated to preparing spritz.

That’s how Sant’Orsola Luxury Spritz was created. It is the result of the marriage between the famous Sant’Orsola Luxury and the new 25 Aperitivo.

After a pitch to assign the brand communication, the Armando Testa agency has been entrusted with the launch campaign for the new product consisting of a TV ad where the sound track is the  distinctive feature.

The Luxury Spritz is actually celebrated with lyrics, especially adapted from the catchy tune “Tutta l’Italia”, creating such a memorable jingle that it becomes itself a sound bite capitalising on the strength of awareness enjoyed by the original track making sure that the brand itself becomes unforgettable. 

The ad opens when a beautiful girl arrives in a bar, she heads off to the counter with a bottle of Sant’Orsola Luxury prosecco hidden behind her back. She places the bottle on the bar and to the notes of “Questo Sant’Orsola Luxury Spitz è per…” the bartender gets the party going in the bar.

To the rhythm of “Lasciateci brindare, Luxury Spritz in mano”, the party comes to life with toasts and the choreography of dancers performing around the undisputed hero of the campaign: the iconic 25 Aperitivo bottle.

The video was produced by  AT Studios.

The campaign airs from 2 October on TV, web and press. 

CREDITS

Client: Casa Sant’Orsola

Agency: Armando Testa 

Creative Direction: Jacopo Morini and Fabiano Pagliara

Creative team: Caterina Maliardi, Ilaria Lavagnolo

Head of client service Turin: Giovanna Farè

Client Service: Francesca Romaldo

Production Company: AT Studios

Media planning: Personal Media