Salumificio Mec Palmieri launches a new site to be savoured: created by Armando Testa Turin.
Salumificio Palmieri has launched their new website online www.palmierisalumi.it created by Armando Testa Turin. The company has remixed all their ingredients and come up with the perfect recipe using completely renewed graphics to best illustrate their redesigned information architecture, and above all, an important strategic decision: to bring together in just one platform the corporate face of the brand and the distinctive imagery of its flagship product, Mortadella Favola.
This is no simple showcase, rather a space conceived to convey everything that Salumificio Mec Palmieri represents with authenticity: quality, attention to detail and the perfect balance between tradition and innovation. Each section has been thought out to describe the world of Palmieri in a clear and involving way, highlighting its history, the range of products and the values that make the company stand out.
The team at the AT Factory, the unit which specialises in developing tech projects, followed and managed the site every step of the way: from strategy, to redefining the visual identity and storytelling right up to the total development of the platform. The result is a web site created with enhanced contents and which strengthens dialogue with consumers, partners and professionals in the sector.
“This site marks a new stage in journey of our company’s growth – comments Francesco Palmieri, CEO of Mec Palmieri – We’ve renewed the way we communicate online – we’ve also added a section dedicated to Recipes and Guides so that our final consumers can get to know our products even more – all without losing sight of what makes us unique, which is la grande passione per l’arte della salumeria”. (the great passion for the art of the salumeria)
CREDITS
Client: Salumificio Mec Palmieri
Agency: Armando Testa Torino
Creative team: Andrea Lantelme, Sara Greco, Laura Celli Volta
UX&UI Design and Development: Alessia Pelliccia, Silvia Maistrello, Alessio Cracchiolo
Digital Strategist: Federica Bramardo
