After a shower, we all feel better. But after a shower with Vidal, we feel wrapped in a wave of freshness, good vibes and energy that lasts all day: it is a wave of vidalità. In Italian, “vidalità” echoes the word vitalità (vitality) while embodying the unique spirit of the Vidal brand: a blend of freshness, positivity and joy. This great wave of vidalità has the power to turn an everyday gesture into a truly regenerating ritual.
From this insight comes Vidal’s new campaign: dynamic, colorful and engaging. Thanks to its enveloping and energizing fragrances, Vidal awakens the senses, drives away tiredness and recharges us with positive feelings… involving even those around us. This wave spectacularly takes shape in the film: a three-dimensional multicolor trail echoing Vidal’s colors, wrapping the protagonists and spreading through the crowd, infecting everyone with its energy. The commercial thus becomes a collective explosion of joy, dance and smiles, accompanied by a surprising remix of a much-loved track: the famous song “La vasca” by Alex Britti has been reinterpreted in Vidal style and transformed into “La doccia.” An irresistible and memorable soundtrack, designed to make the whole of Italy dance in the shower… and beyond.
Year
2025
