In 1997, in San Prospero, Carlo Palmieri turned his passion for cured meats into something exceptional: he invented the first mortadella stuffed and cooked in its natural rind. This true story became a fairy tale. In fact, “The Fairy Tale of Favola” — the name given to that unique mortadella.
To celebrate the essence of this product, a visual style far from conventional codes was chosen, reviving the stop-motion technique: a meticulous frame-by-frame process requiring precision, care and time (just like the mortadella’s own production). A stylistic decision that brings back the value of craftsmanship and things made with love.
The campaign was produced by AT Studios and directed and designed by DaDomani.
To celebrate the essence of this product, a visual style far from conventional codes was chosen, reviving the stop-motion technique: a meticulous frame-by-frame process requiring precision, care and time (just like the mortadella’s own production). A stylistic decision that brings back the value of craftsmanship and things made with love.
The campaign was produced by AT Studios and directed and designed by DaDomani.
Year
2026
