The new Negroni campaign marks an important milestone for the brand, introducing the payoff: “La tua buona stella”. In this story, Negroni products mark the passage of time in a love story: they accompany the truest relationships, lighting up life with their star. From the first meeting as children to building a future together, the narrative begins with one of the brand’s iconic products, Negronetto, which sets off a butterfly effect full of emotions and flavor. The goal is to show how Negroni cold cuts – a symbol of tradition and togetherness – are present in the most authentic and shared moments of our lives.
The production behind the new Negroni Campaign is curated by AT Studios.
The production behind the new Negroni Campaign is curated by AT Studios.
Year
2025
