Media Italia wins the Haier AC Italy media pitch and launches the summer campaign.
After a pitch held in recent months Haier AC Italy has confirmed that Media Italia, media agency of the Armando Testa Group, will manage both offline and digital media activity. The new campaign will be launched in the coming days and it will run until the end of July “Quando dici aria, dici Haier”. (When you say air, you say Haier)
“The aim of this campaign is to further strengthen Haier brand awareness in the market of air conditioners and comfort. Haier is a synonym of innovation, design and energy efficiency: values that guide us in all our projects and that allow us to be ever closer to our consumers thanks to our ‘zero distance to consumer’ concept, offering not only technologically advanced solutions but also a vision of connected and sustainable comfort. – states Agnese Ranieri, Marketing manager of Haier A/C Italy – We’d like to thank all the agencies that have supported us in creating this campaign and with whom we will be working in the coming two years: Media Italia S.p.A. who manages the media and digital part; Dilemma S.r.l. for the creativity and Bonsaininja Studio S.r.l. who manages the organisation of the event dedicated to our best installation technicians.’’
The Haier Expert is at the heart of the communication. This is a flagship product in the residential line and top of the range solution for household air conditioners and purification systems. The focus is on the distinctive pluses of the product: greater efficiency, thanks to the A+++ energy class; extra ease provided by the hOn app, an ecosystem that allows centralised remote management of all company devices from just one digital platform; enhanced wellbeing with the UV-C Pro lamp, innovative purification technology which uses two types of ultraviolet rays to eliminate viruses and bacteria, ensuring the air is clean and sanitised. Three key benefits, illustrated graphically using visual language that makes air and air quality the absolute protagonist of the customer experience.
The campaign includes a multi-channel strategy, a synergic mix of national and local radio to strengthen the brand’s presence in the most strategic areas with a 15” commercial highlighting the features and advantages of the product in terms of efficiency, comfort and wellbeing; digital on Google, Meta and TikTok platforms; trade press to reach professionals; out-of-home in the main Italian cities such as Milan and Rome.
Immense satisfaction also from Media Italia. Valentino Cagnetta, CEO of the agency states: «We are both honoured and proud to have been selected for this task. For us it represents an important confirmation of our positioning and the trust shown in our approach».
«The results that we are achieving – continues Cagnetta – are extremely positive: reduction in processing times, greater precision and punctuality, automation of repetitive activities bringing benefits also to the wellbeing of the team, maximum transparency in data management and naturally, efficient reduction in costs».
Haier AC Italy was founded in 2002 in Revine Lago (TV), with a branch office also in Milan. Today it has 84 employees and a turnover of more than 110 million euros. Thanks to its four satellite logistics centres, the company can guarantee fast and efficient service throughout Italy to the 45 representative agencies in the country for the business and consumer market and to more than 350 qualified assistance centres.
Haier solutions integrate advanced technology for conditioners and air purification, such as the systems with UVC lamps, Self-Clean and Stern Clean 56° functions designed to eliminate bacteria and viruses. Haier produces air-water heating pump systems and solar panel systems, which can be integrated to reach the highest energy classes, top quality performance and significant energy saving.
Haier AC Italy operates in synergy with Haier HVAC Europe, the Division which is part of the Haier Group, one of the biggest companies in the world for household appliances. Founded in China in 1984, today it is present in more than 100 countries in Asia, Africa, Europe, North America and the Middle East. Today the group owns 8 brands of household appliances at the global level: Haier, Casarte, Leader, AQUA, Fisher & Paykel, GE Appliances, Hoover and Candy.
