Iveco chooses 777 as their agency for international communication

After a pitch the Italian multinational producer of transport vehicles  has chosen the work of 777 for the launch of their new communication strategy which will revolve around IVECO’S new  payoff: «Spirito in Movimento». (Spirit in Movement)

777 is an independent agency which was founded by a partnership between Armando Testa and Herezie. They are already developing an integrated communication platform for IVECO which will cover all the geographical areas where the Turin based brand operates. 

The first communication initiative is a spectacular corporate film to celebrate the 50th anniversary of the brand and to highlight all the achievements along IVECO’s journey since 1975. The video was created with an innovative hybrid technique which combines traditional shooting with real actors and AI enhanced frames and visuals, with the objective of creating consistent and instantly recognisable imagery. 

The campaign is distributed entirely in digital form and a preview was  presented at IVECO’s  50xBeyond, an event held in Turin from 12 to 15 June in front of an audience of more than 6,000 stakeholders including clients, dealers, partners as well as employees. 

«As well as the privilege of working with such an iconic Italian brand, there’s something else that fired our enthusiasm», declaresAndrea Stillacci, Co-President along with Marco Testa of 777 «that is the deep sense of community we feel in everything the brand does and that makes   IVECO unique. Thanks to its tireless “Spirit” this is a community that connects with and  strengthens all the players both inside and outside the company».

«In 777 we’ve found a partner who shares our enthusiasm and our passion for what we do», adds Francesco Polsinelli, Chief Communications Officer, Iveco Group. «As we underline in the anniversary video, “What really spurs IVECO on is not only what we construct; it’s for who and with who we are constructing”. With 777 we are constructing a new way of communicating the strengths of our brand: cohesion, design, passion, Italianness. In short, our “Spirito in Movimento”».

CREDITS

IVECO 

Chief Communications Officer, Iveco Group – Francesco Polsinelli

Head of Corporate Identity, Publications & Events, Iveco Group – Livianna Curri

Head of Strategy & Marketing, Truck BU, Iveco Group – Carlotta Mathis

Head of Marketing & Branding, Truck BU, Iveco Group – Pamela Paratico

Head of Centro Stile, Technology & Digital, Iveco Group – Marco Armigliato

777

Co – President – Andrea Stillacci

Creative Directors – Francesca Nepote, Federico Anelli

Account Director – Nina Marti 

TV Producer – Silvia Cattaneo 

Head of Strategic Planning – Claudia Gravagna 

Junior Creative – Chiara Maffioletti, Valentina Consani 

Diaviva 

Director – CRIC 

Executive production – Pietro Puccioni, Marco Lasagni 

In charge of production – Luca Biagini 

Producer – Maria Vittoria Ceresoli 

Assistant Producer – Maria Sole Gatti

Production Assistant – Enrico Covezzi