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easy, so glam.","text":"Ottenere uno sguardo pi\u00f9 glamour \u00e8 pi\u00f9 facile di quanto si pensi. E ancora pi\u00f9 facile \u00e8 rimuoverlo. Da questo insight nasce la campagna di lancio del nuovo City Lift Volume Mascara, il primo del marchio Deborah Milano formulato con tecnologia tubing. L\u2019innovativa composizione offre performance e comfort, per un risultato impeccabile, facile da amare e da rimuovere con la sola acqua tiepida.   <br \/>\r\n<br \/>\r\nIl concept di campagna prende vita in modo visivo e simbolico: la protagonista si muove in una citt\u00e0 in cui gli edifici sono rappresentati da parallelepipedi geometrici. In questo spazio, dal packaging del mascara si sviluppano dei tubi dinamici che avvolgono le ciglia della ragazza, richiamando la tecnologia tubolare del prodotto, per poi creare e disegnare l&#8217;iconico skyline di Milano.   <br \/>\r\n<br \/>\r\nIl claim che firma la creativit\u00e0 \u201cSo easy, so glam\u201d racchiude l\u2019essenza del nuovo City Lift Volume Mascara, mettendo in luce l\u2019equilibro perfetto tra facilit\u00e0 d\u2019uso e risultati impeccabili.","subtitle":"Deborah Milano","filename_pim":"Deborah_Citylift","image":{"ID":30161,"id":30161,"title":"cover","filename":"cover-1.png","filesize":225041,"url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/07\/cover-1.png","link":"https:\/\/www.armandotesta.it\/it\/project\/deborah-milano-so-easy-so-glam\/cover-27-2\/","alt":"","author":"1","description":"","caption":"","name":"cover-27-2","status":"inherit","uploaded_to":30172,"date":"2026-07-27 10:22:52","modified":"2026-07-27 10:22:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.armandotesta.it\/wp-includes\/images\/media\/default.png","width":1024,"height":656,"sizes":{"thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/07\/cover-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/07\/cover-1-300x192.png","medium-width":300,"medium-height":192,"medium_large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/07\/cover-1-768x492.png","medium_large-width":768,"medium_large-height":492,"large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/07\/cover-1.png","large-width":1024,"large-height":656,"1536x1536":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/07\/cover-1.png","1536x1536-width":1024,"1536x1536-height":656,"2048x2048":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/07\/cover-1.png","2048x2048-width":1024,"2048x2048-height":656,"post-thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/07\/cover-1-600x600.png","post-thumbnail-width":600,"post-thumbnail-height":600,"gform-image-choice-sm":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/07\/cover-1.png","gform-image-choice-sm-width":300,"gform-image-choice-sm-height":192,"gform-image-choice-md":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/07\/cover-1.png","gform-image-choice-md-width":400,"gform-image-choice-md-height":256,"gform-image-choice-lg":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/07\/cover-1.png","gform-image-choice-lg-width":600,"gform-image-choice-lg-height":384}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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