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menopausa \u00e8 un nuovo capitolo della vita femminile, in una storia in cui Lycia c\u2019\u00e8 sempre stata. Per questo, in occasione del lancio di Lycia Balance, il primo deodorante per il cambiamento ormonale, abbiamo ideato una campagna che unisce racconto di brand e presentazione della novit\u00e0.Lo spot nasce da un gesto semplice e quotidiano: una donna di cinquant\u2019anni si spruzza il deodorante davanti allo specchio. Da quel momento prende forma un racconto intimo e personale, in cui la protagonista ripercorre i momenti della vita pi\u00f9 densi di emozione. Momenti in cui si \u00e8 sentita insicura, innamorata, realizzata e oggi soggetta ad \u201cemozioni inaspettate\u201d, ma sempre accompagnata dalla presenza di Lycia, amica del benessere femminile.Il filo narrativo si sviluppa attorno alla parola \u201csentire\u201d, che diventa chiave emotiva del film: sentire il proprio corpo, sentire il cambiamento, ma anche sentire la vicinanza di un brand che accompagna le donne da oltre 40 anni.Lo spot conclude con la protagonista mentre fa yoga insieme ad altre donne. Un rimando diretto al pack di Lycia Balance, dove l\u2019equilibrio femminile diventa un\u2019icona e una promessa.
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