{"id":29829,"date":"2026-05-21T16:33:44","date_gmt":"2026-05-21T14:33:44","guid":{"rendered":"https:\/\/www.armandotesta.it\/?post_type=project&#038;p=29829"},"modified":"2026-07-28T16:25:49","modified_gmt":"2026-07-28T14:25:49","slug":"mulino-bianco-dove-la-natura-e-una-storia-buona","status":"publish","type":"project","link":"https:\/\/www.armandotesta.it\/it\/project\/mulino-bianco-dove-la-natura-e-una-storia-buona\/","title":{"rendered":"Mulino Bianco &#8211; Dove la natura \u00e8 una storia buona"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:28px\">La regia di Reynald Gresset intreccia nello storytelling autenticit\u00e0 e magia, e il progetto spazia dalla tv -primi soggetti Equity Tarallucci, Pan Goccioli e Cuor di Pane- a digital, social, giant poster, quotidiani e special activation.<\/p>\n\n\n<div id=\"block_f200329e463a9ced2e69ee85d7b80763\" class=\"relative col-span-full md:col-span-10 md:col-start-2\">\n    <img decoding=\"async\" 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\">\n                    <path d=\"M7.5 6L-4.89399e-07 11.1962L-3.51373e-08 0.803847L7.5 6Z\" fill=\"white\" \/>\n                <\/svg>\n            <\/a>\n    <\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/FotoSingola-2-1024x576.png\" alt=\"\" class=\"wp-image-29842\" srcset=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/FotoSingola-2-1024x576.png 1024w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/FotoSingola-2-300x169.png 300w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/FotoSingola-2-768x432.png 768w, https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/FotoSingola-2-1536x864.png 1536w, 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cursor-pointer \">\n                            <span class=\"text-14 uppercase\">Play<\/span>\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\">\n                                <path d=\"M7.5 6L-4.89399e-07 11.1962L-3.51373e-08 0.803847L7.5 6Z\" fill=\"white\" \/>\n                            <\/svg>\n                        <\/a>\n                                        <\/div>\n                                <div class=\"relative\">\n                                            <!-- Video.js player -->\n                        <video id=\"videoWall2_block_dbe3c40fa30dc038ec452bc0ec2895a3\" class=\"video-js vjs-default-skin vjs-big-play-centered\" controls preload=\"auto\" width=\"640\" height=\"360\" poster=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/cover3.png\">\n                            <source src=\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/3_mulino.mp4\" 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-translate-y-1\/2 bg-black border-white border text-white flex items-center justify-center gap-1 p-4 rounded-full cursor-pointer \">\n                            <span class=\"text-14 uppercase\">Play<\/span>\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\">\n                                <path d=\"M7.5 6L-4.89399e-07 11.1962L-3.51373e-08 0.803847L7.5 6Z\" fill=\"white\" \/>\n                            <\/svg>\n                        <\/a>\n                                        <\/div>\n                                <div class=\"relative\">\n                                            <!-- Video.js player -->\n                        <video id=\"videoWall4_block_dbe3c40fa30dc038ec452bc0ec2895a3\" class=\"video-js vjs-default-skin vjs-big-play-centered\" controls preload=\"auto\" width=\"640\" height=\"360\" poster=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/cover5.png\">\n                            <source src=\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/5_mulino.mp4\" type=\"video\/mp4\" \/>\n                            <p class=\"vjs-no-js\">\n                                To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video.\n                            <\/p>\n                        <\/video>\n                        <!-- Custom Play Button -->\n                        <a class=\"play-button w-20 h-20 absolute top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2 bg-black border-white border text-white flex items-center justify-center gap-1 p-4 rounded-full cursor-pointer \">\n                            <span class=\"text-14 uppercase\">Play<\/span>\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\">\n                                <path d=\"M7.5 6L-4.89399e-07 11.1962L-3.51373e-08 0.803847L7.5 6Z\" fill=\"white\" \/>\n                            <\/svg>\n                        <\/a>\n                                        <\/div>\n                    <\/div>\n<\/div>\n\n<style>\n    \/* .img-wall {\n        aspect-ratio: 9\/16;\n    } *\/\n<\/style>","protected":false},"featured_media":29844,"template":"","project_category":[9930],"client":[],"hub":[],"media_type":[],"unit":[],"class_list":["post-29829","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverage"],"acf":{"title":"Dove la natura \u00e8 una storia buona.","subtitle":"Mulino Bianco","text":"La nuova campagna Mulino Bianco segna il ritorno del brand non solo all&#8217;agenzia che ha contribuito a costruirne l&#8217;immaginario nella mente degli italiani, ma soprattutto al suo territorio mitico, restituendogli il ruolo unico che ha sin dalla nascita. La marca che nutre la speranza di un&#8217;armonia possibile tra uomo e natura, e che riesce a farlo attraverso un saper fare unico.<br \/>\r\n<br \/>\r\nFrutto di un importante lavoro strategico e creativo, il nuovo posizionamento d\u00e0 vita a un ecosistema che unisce natura, Mulino, relazioni ed emozioni. Cinque note, e nello spazio di un gate magico tutto torna a far vivere ci\u00f2 che per oltre 23 milioni di famiglie \u00e8, da sempre, Mulino Bianco: natura, emozione, semplicit\u00e0 e bont\u00e0. Sopra di noi il cielo, intorno a noi il grano, e davanti a noi Mulino Bianco.<br \/>\r\n<br \/>\r\nUn&#8217;emozione da trasferire a chi si ama al ritorno, attraverso il prodotto, per condividere la meraviglia vissuta: <em>Senti che buono\u2026<\/em>","date":"20260518","image":{"ID":29830,"id":29830,"title":"Cover","filename":"Cover-2.png","filesize":554430,"url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Cover-2.png","link":"https:\/\/www.armandotesta.it\/it\/project\/mulino-bianco-dove-la-natura-e-una-storia-buona\/cover-3\/","alt":"","author":"1","description":"","caption":"","name":"cover-3","status":"inherit","uploaded_to":29829,"date":"2026-05-21 07:57:00","modified":"2026-05-21 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