{"id":29829,"date":"2026-05-21T16:33:44","date_gmt":"2026-05-21T14:33:44","guid":{"rendered":"https:\/\/www.armandotesta.it\/?post_type=project&p=29829"},"modified":"2026-05-21T16:33:44","modified_gmt":"2026-05-21T14:33:44","slug":"mulino-bianco-dove-la-natura-e-una-storia-buona","status":"publish","type":"project","link":"https:\/\/www.armandotesta.it\/it\/project\/mulino-bianco-dove-la-natura-e-una-storia-buona\/","title":{"rendered":"Mulino Bianco – Dove la natura \u00e8 una storia buona"},"content":{"rendered":"\n

La regia di Reynald Gresset intreccia nello storytelling autenticit\u00e0 e magia, e il progetto spazia dalla tv -primi soggetti Equity Tarallucci, Pan Goccioli e Cuor di Pane- a digital, social, giant poster, quotidiani e special activation.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>","protected":false},"featured_media":29844,"template":"","project_category":[9930],"client":[],"hub":[],"media_type":[],"unit":[],"class_list":["post-29829","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverage"],"acf":{"title":"Dove la natura \u00e8 una storia buona.","subtitle":"Mulino Bianco","text":"La nuova campagna Mulino Bianco segna il ritorno del brand non solo all’agenzia che ha contribuito a costruirne l’immaginario nella mente degli italiani, ma soprattutto al suo territorio mitico, restituendogli il ruolo unico che ha sin dalla nascita. La marca che nutre la speranza di un’armonia possibile tra uomo e natura, e che riesce a farlo attraverso un saper fare unico.
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\r\nFrutto di un importante lavoro strategico e creativo, il nuovo posizionamento d\u00e0 vita a un ecosistema che unisce natura, Mulino, relazioni ed emozioni. Cinque note, e nello spazio di un gate magico tutto torna a far vivere ci\u00f2 che per oltre 23 milioni di famiglie \u00e8, da sempre, Mulino Bianco: natura, emozione, semplicit\u00e0 e bont\u00e0. Sopra di noi il cielo, intorno a noi il grano, e davanti a noi Mulino Bianco.
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