{"id":29668,"date":"2026-05-21T11:58:32","date_gmt":"2026-05-21T09:58:32","guid":{"rendered":"https:\/\/www.armandotesta.it\/?post_type=project&#038;p=29668"},"modified":"2026-05-21T11:58:32","modified_gmt":"2026-05-21T09:58:32","slug":"cuki-food-game","status":"publish","type":"project","link":"https:\/\/www.armandotesta.it\/it\/project\/cuki-food-game\/","title":{"rendered":"Cuki &#8211; Food game"},"content":{"rendered":"\n<p style=\"font-size:28px\">La campagna ha previsto anche formati digitali innovativi come i Pause Ads di Netflix, pensati come touchpoint tattico per massimizzare la copertura, la visibilit\u00e0 e il coinvolgimento del pubblico.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/FotoSingola-1-1024x576.png\" alt=\"\" class=\"wp-image-29666\" 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Game","text":"Resistenza, praticit\u00e0, ergonomia: le vaschette in alluminio ultra-forza Cuki sono sempre sul podio nel campionato della qualit\u00e0.<br \/>\r\nE per comunicarle, Cuki \u00e8 tornata in TV con \u201cFood Game\u201d, la campagna che racconta in modo semplice, divertente e coinvolgente l\u2019eccellenza dei suoi prodotti.<br \/>\r\nLo stile testiano si conferma come una firma visiva che trova continuit\u00e0 e rimane contemporanea anche nella sua evoluzione. Gi\u00e0 nella precedente campagna Cuki, \u201cFood Attack\u201d, la cifra del paradosso era riuscita a diventare una multisoggetto originale e sorridente, capace di entrare nel cuore delle persone con la sua semplicit\u00e0 e leggerezza.<br \/>\r\nCon questo reboot, il cibo \u00e8 sempre protagonista ma in una chiave ancora pi\u00f9 giocosa &#8211; letteralmente, questa volta &#8211; e le vaschette in alluminio Cuki diventano due simpatiche racchette da tennis che si sfidano in un match a colpi di contorno. A vincere, \u00e8 sempre la resistenza. Game, set, Cuki.<br \/>\r\nLa campagna ha avuto come destinazione principale le TV digitali e ha previsto una pianificazione strategica anche sui canali Amazon. Ha inoltre previsto un toolkit social completo, con asset statici e dinamici creati ad hoc per raggiungere obiettivi strategici mirati.","subtitle":"CUKI","filename_pim":"cuki_food_game","image":{"ID":29657,"id":29657,"title":"COVER","filename":"COVER-1.png","filesize":480541,"url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/COVER-1.png","link":"https:\/\/www.armandotesta.it\/it\/project\/cuki-food-game\/cover-23-2\/","alt":"","author":"1","description":"","caption":"","name":"cover-23-2","status":"inherit","uploaded_to":29668,"date":"2026-05-12 08:34:14","modified":"2026-05-12 08:34:14","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.armandotesta.it\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/COVER-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/COVER-1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/COVER-1-768x432.png","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/COVER-1-1024x576.png","large-width":1024,"large-height":576,"1536x1536":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/COVER-1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/COVER-1.png","2048x2048-width":1920,"2048x2048-height":1080,"post-thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/COVER-1-600x600.png","post-thumbnail-width":600,"post-thumbnail-height":600,"gform-image-choice-sm":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/COVER-1.png","gform-image-choice-sm-width":300,"gform-image-choice-sm-height":169,"gform-image-choice-md":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/COVER-1.png","gform-image-choice-md-width":400,"gform-image-choice-md-height":225,"gform-image-choice-lg":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/COVER-1.png","gform-image-choice-lg-width":600,"gform-image-choice-lg-height":338}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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