{"id":29567,"date":"2026-05-13T10:56:24","date_gmt":"2026-05-13T08:56:24","guid":{"rendered":"https:\/\/www.armandotesta.it\/?post_type=project&p=29567"},"modified":"2026-05-13T10:56:24","modified_gmt":"2026-05-13T08:56:24","slug":"bionike-fondotinta-defence-color-hydra-glow","status":"publish","type":"project","link":"https:\/\/www.armandotesta.it\/it\/project\/bionike-fondotinta-defence-color-hydra-glow\/","title":{"rendered":"Bionike – Fondotinta Defence Color Hydra Glow"},"content":{"rendered":"
\n
\"\"<\/figure><\/div>","protected":false},"featured_media":29564,"template":"","project_category":[9942],"client":[10454],"hub":[],"media_type":[],"unit":[],"class_list":["post-29567","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-cosmetics-pharma","client-bionike"],"acf":{"date":"20260504","slider_title":"","slider":[{"image":{"ID":29562,"id":29562,"title":"Slider1","filename":"Slider1.jpg","filesize":123208,"url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Slider1.jpg","link":"https:\/\/www.armandotesta.it\/it\/project\/bionike-fondotinta-defence-color-hydra-glow\/slider1-14-2\/","alt":"","author":"1","description":"","caption":"","name":"slider1-14-2","status":"inherit","uploaded_to":29567,"date":"2026-05-04 15:09:38","modified":"2026-05-04 15:09:38","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.armandotesta.it\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Slider1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Slider1-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Slider1-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Slider1-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Slider1-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Slider1.jpg","2048x2048-width":1920,"2048x2048-height":1080,"post-thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Slider1-600x600.jpg","post-thumbnail-width":600,"post-thumbnail-height":600,"gform-image-choice-sm":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Slider1.jpg","gform-image-choice-sm-width":300,"gform-image-choice-sm-height":169,"gform-image-choice-md":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Slider1.jpg","gform-image-choice-md-width":400,"gform-image-choice-md-height":225,"gform-image-choice-lg":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Slider1.jpg","gform-image-choice-lg-width":600,"gform-image-choice-lg-height":338}},"filename_pim":""}],"title":"Nuova luce alla tua bellezza","text":"La fonte di bellezza pi\u00f9 autentica \u00e8 la pelle: la sua luminosit\u00e0 si rivela pienamente quando \u00e8 ben idratata, sprigionando una nuova luce. Da questa idea nasce la campagna digital di BioNike, dedicata al nuovo Fondotinta Defence Color Hydra Glow. Lo spot si sviluppa in un\u2019atmosfera suggestiva, fatta di giochi di luce che richiamano il riflesso dell\u2019acqua, simbolo di idratazione e vitalit\u00e0. In questo scenario, la protagonista esprime una bellezza naturale e radiosa, in linea con il claim: \u201cNuova luce alla tua bellezza\u201d.
\r\n
\r\nIl soggetto prende vita in una cornice iconica e senza tempo: il Palais Bulles, un luogo scenografico e suggestivo, caratterizzato da linee sinuose e colori delicati, perfetto per esaltare il concept creativo.
\r\n
\r\nLo spot \u00e8 cos\u00ec un invito a dare alla propria bellezza una nuova luce con un prodotto all\u2019avanguardia, capace di garantire performance elevate e, allo stesso tempo, il massimo rispetto della pelle, anche quella sensibile e allergica, senza scendere a compromessi.","subtitle":"BIONIKE","filename_pim":"Fondotinta_HydraGlow_color","image":{"ID":29560,"id":29560,"title":"Cover","filename":"Cover.jpg","filesize":207080,"url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Cover.jpg","link":"https:\/\/www.armandotesta.it\/it\/project\/bionike-fondotinta-defence-color-hydra-glow\/cover-21-2\/","alt":"","author":"1","description":"","caption":"","name":"cover-21-2","status":"inherit","uploaded_to":29567,"date":"2026-05-04 15:06:46","modified":"2026-05-04 15:06:46","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.armandotesta.it\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Cover-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Cover-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Cover-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Cover-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Cover-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Cover.jpg","2048x2048-width":1920,"2048x2048-height":1080,"post-thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Cover-600x600.jpg","post-thumbnail-width":600,"post-thumbnail-height":600,"gform-image-choice-sm":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Cover.jpg","gform-image-choice-sm-width":300,"gform-image-choice-sm-height":169,"gform-image-choice-md":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Cover.jpg","gform-image-choice-md-width":400,"gform-image-choice-md-height":225,"gform-image-choice-lg":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/05\/Cover.jpg","gform-image-choice-lg-width":600,"gform-image-choice-lg-height":338}}},"yoast_head":"\nBionike - 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