{"id":29475,"date":"2026-04-27T17:03:36","date_gmt":"2026-04-27T15:03:36","guid":{"rendered":"https:\/\/www.armandotesta.it\/?post_type=project&#038;p=29475"},"modified":"2026-04-27T17:03:36","modified_gmt":"2026-04-27T15:03:36","slug":"lavazza-calendario-2026","status":"publish","type":"project","link":"https:\/\/www.armandotesta.it\/it\/project\/lavazza-calendario-2026\/","title":{"rendered":"Lavazza &#8211; Calendario 2026"},"content":{"rendered":"<div id=\"block_194b3b5237c9ab12513071b72bfcb9f3\" class=\"relative col-span-full md:col-span-10 md:col-start-2\">\n    <img decoding=\"async\" src=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/04\/lavazza_bs.jpeg\" alt=\"\" class=\"aspect-auto w-full object-cover\">            <a data-video='{\"source\": [{\"src\":\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/lavazza_2026_video_coppia_dx.mp4\", \"type\":\"video\/mp4\"}], \"attributes\": {\"preload\": false, \"playsinline\": true, \"controls\": true}}' data-poster=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/04\/lavazza_bs.jpeg\" class=\"js-video-lightbox w-20 h-20 absolute top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2 bg-black border-white border text-white flex items-center justify-center gap-1 p-4 rounded-full cursor-pointer\">\n                <span class=\"text-14 uppercase\">Play<\/span>\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\">\n                    <path d=\"M7.5 6L-4.89399e-07 11.1962L-3.51373e-08 0.803847L7.5 6Z\" fill=\"white\" \/>\n                <\/svg>\n            <\/a>\n    <\/div>\n\n<div id=\"block_e2fe32c876fd5d00c3314097a65ceffc\" class=\"col-span-full md:col-span-10 md:col-start-2\">\n    <div class=\"grid grid-cols-1 md:grid-cols-10 md:grid-rows-6 gap-4 md:gap-5 aspect-horizontal\">\n                        <div class=\"relative w-full h-full md:row-span-full md:col-span-5\">\n                    <img 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width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\">\n                                <path d=\"M7.5 6L-4.89399e-07 11.1962L-3.51373e-08 0.803847L7.5 6Z\" fill=\"white\" \/>\n                            <\/svg>\n                        <\/a>\n                                        <\/div>\n                                <div class=\"relative\">\n                                            <!-- Video.js player -->\n                        <video id=\"videoWall1_block_2eea85963bc0a36d1797b8441a03c315\" class=\"video-js vjs-default-skin vjs-big-play-centered\" controls preload=\"auto\" width=\"640\" height=\"360\" poster=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/04\/A-secret-corner_VL.png\">\n                            <source src=\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/A secret corner_VL.mp4\" type=\"video\/mp4\" \/>\n                            <p class=\"vjs-no-js\">\n                                To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video.\n                            <\/p>\n                        <\/video>\n                        <!-- Custom Play Button -->\n                        <a class=\"play-button w-20 h-20 absolute top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2 bg-black border-white border text-white flex items-center justify-center gap-1 p-4 rounded-full cursor-pointer \">\n                            <span class=\"text-14 uppercase\">Play<\/span>\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\">\n                                <path d=\"M7.5 6L-4.89399e-07 11.1962L-3.51373e-08 0.803847L7.5 6Z\" fill=\"white\" \/>\n                            <\/svg>\n                        <\/a>\n                                        <\/div>\n                                <div class=\"relative\">\n                                            <!-- Video.js player -->\n                        <video id=\"videoWall2_block_2eea85963bc0a36d1797b8441a03c315\" class=\"video-js vjs-default-skin vjs-big-play-centered\" controls preload=\"auto\" width=\"640\" height=\"360\" poster=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/04\/Cruising-delight_VL.png\">\n                            <source src=\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/Cruising delight_VL.mp4\" type=\"video\/mp4\" \/>\n                            <p class=\"vjs-no-js\">\n                                To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video.\n                            <\/p>\n                        <\/video>\n                        <!-- Custom Play Button -->\n                        <a class=\"play-button w-20 h-20 absolute top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2 bg-black border-white border text-white flex items-center justify-center gap-1 p-4 rounded-full cursor-pointer \">\n    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type=\"video\/mp4\" \/>\n                            <p class=\"vjs-no-js\">\n                                To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video.\n                            <\/p>\n                        <\/video>\n                        <!-- Custom Play Button -->\n                        <a class=\"play-button w-20 h-20 absolute top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2 bg-black border-white border text-white flex items-center justify-center gap-1 p-4 rounded-full cursor-pointer \">\n                            <span class=\"text-14 uppercase\">Play<\/span>\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" fill=\"none\">\n                                <path d=\"M7.5 6L-4.89399e-07 11.1962L-3.51373e-08 0.803847L7.5 6Z\" fill=\"white\" \/>\n                            <\/svg>\n                        <\/a>\n                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poster=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/04\/A_day_at_beach_Social_1.png\">\n                            <source src=\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/A_day_at_beach_Social_1.mp4\" type=\"video\/mp4\" \/>\n                            <p class=\"vjs-no-js\">\n                                To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video.\n                            <\/p>\n                        <\/video>\n                        <!-- Custom Play Button -->\n                        <a class=\"play-button w-20 h-20 absolute top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2 bg-black border-white border text-white flex items-center justify-center gap-1 p-4 rounded-full cursor-pointer \">\n                            <span class=\"text-14 uppercase\">Play<\/span>\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"12\" viewBox=\"0 0 8 12\" 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id=\"videoWall7_block_2eea85963bc0a36d1797b8441a03c315\" class=\"video-js vjs-default-skin vjs-big-play-centered\" controls preload=\"auto\" width=\"640\" height=\"360\" poster=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/04\/A_tasteful_moment_Social_1.png\">\n                            <source src=\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/A_tasteful_moment_Social_1.mp4\" type=\"video\/mp4\" \/>\n                            <p class=\"vjs-no-js\">\n                                To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video.\n                            <\/p>\n                        <\/video>\n                        <!-- Custom Play Button -->\n                        <a class=\"play-button w-20 h-20 absolute top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2 bg-black border-white border text-white flex items-center justify-center gap-1 p-4 rounded-full cursor-pointer \">\n                          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MAKES US HUMAN","text":"Il caff\u00e8 \u00e8 un piacere.<br>Se non \u00e8 buono, che piacere \u00e8?<br>Questo storico claim pubblicitario \u00e8 da sempre parte dell\u2019identit\u00e0 di Lavazza, evolvendosi nel tempo da heritage a legacy. Il piacere permea l\u2019esperienza del caff\u00e8: va oltre l\u2019eccellenza del gusto, \u00e8 un codice emotivo tutto italiano che trasforma un momento cos\u00ec \u201cpiccolo\u201d in lifestyle, rituale, identit\u00e0.<br>E cos\u00ec \u201cPleasure Makes Us Human\u201d, il concept dell\u2019attuale campagna global Lavazza, viene ripreso anche nel Calendario 2026 per raccontare in modo inedito e originale il piacere dalla prospettiva dell\u2019Italia. Un piacere lontano dagli stereotipi, dai panorami da cartolina e dagli immaginari anni \u201960, che si tuffa in una nuova modernit\u00e0.   <br \/>\r\nIl Calendario \u00e8 un viaggio in un\u2019Italia autentica ed elegante. 12 attimi di piacere, piccoli e intensi, 12 scatti di vita lenta, angoli inaspettati e semplicit\u00e0, che raccontano la Dolcevita italiana contemporanea. A firmare il calendario, Alex Webb, maestro della fotografia internazionale e membro di Magnum Photos dal 1979. Artista della luce, del colore e della complessit\u00e0, lavora per immagini stratificate che intrecciano narrazioni su pi\u00f9 livelli, mantenendo un\u2019impeccabile originalit\u00e0 compositiva e trasmettendo il senso di piacere intimo e raccolto che un caff\u00e8 all\u2019italiana \u00e8 capace di innescare.   <br \/>\r\n","subtitle":"CALENDARIO LAVAZZA 2026","filename_pim":"lavazza_2026_cover","image":{"ID":29365,"id":29365,"title":"COVER","filename":"COVER.jpg","filesize":246910,"url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/04\/COVER.jpg","link":"https:\/\/www.armandotesta.it\/it\/project\/lavazza-calendario-2026\/cover-19-2\/","alt":"","author":"1","description":"","caption":"","name":"cover-19-2","status":"inherit","uploaded_to":29475,"date":"2026-04-02 07:49:47","modified":"2026-04-02 07:49:47","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.armandotesta.it\/wp-includes\/images\/media\/default.png","width":1440,"height":810,"sizes":{"thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/04\/COVER-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/04\/COVER-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/04\/COVER-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/04\/COVER-1024x576.jpg","large-width":1024,"large-height":576,"1536x1536":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/04\/COVER.jpg","1536x1536-width":1440,"1536x1536-height":810,"2048x2048":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/04\/COVER.jpg","2048x2048-width":1440,"2048x2048-height":810,"post-thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/04\/COVER-600x600.jpg","post-thumbnail-width":600,"post-thumbnail-height":600,"gform-image-choice-sm":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/04\/COVER.jpg","gform-image-choice-sm-width":300,"gform-image-choice-sm-height":169,"gform-image-choice-md":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/04\/COVER.jpg","gform-image-choice-md-width":400,"gform-image-choice-md-height":225,"gform-image-choice-lg":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2026\/04\/COVER.jpg","gform-image-choice-lg-width":600,"gform-image-choice-lg-height":338}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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