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RICETTA DELLA GIOIA","text":"Esiste una ricetta della gioia? Armando Testa e AIA sono riusciti a darle vita nella nuova campagna di comunicazione dedicata a tutti i prodotti dell’azienda, che capitalizza sul territorio storico del brand, quello appunto della gioia.
Nel corso dell\u2019anno sono stati realizzati diversi episodi, uno per ogni prodotto iconico, per dare spazio al grande mondo AIA. Per farlo \u00e8 nato il format La ricetta della gioia in cui i protagonisti raccontano la loro formula della felicit\u00e0, fatta di persone ed emozioni, oltre che di buon cibo.
A suggellare i film, \u00e8 stato realizzato un jingle d’eccezione, che federa l\u2019intero progetto: l\u2019iconico \u201cMi piaci\u2026ah-ah\u201d di Raffaela Carr\u00e0, che per l\u2019occasione diventa \u201cChe gioia\u2026 AIA\u201d, e chiude ogni soggetto su una mangiata felice dei protagonisti. Il jingle, oltre che alla memorabilit\u00e0, punta a uniformare il lavoro strategico, ed \u00e8 presente su tutti i lanci, non solo di AIA, ma anche degli altri sub brand del gruppo.
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\r\nWudy AIA \u2013 La Gen W<\/strong>
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\r\nL\u2019iconico wurstel di carne bianca, firmato AIA, \u00e8 sulle tavole degli italiani da 40 anni ed \u00e8 da sempre un\u2019icona di convivialit\u00e0.
Per celebrare questo importante traguardo, Wudy torna in comunicazione con una nuova campagna firmata Armando Testa, che racconta con forza ed energia la gioia e il gusto di stare insieme, valori imprescindibili del mondo AIA. La campagna, dal titolo Il gusto che ci unisce, segna l\u2019inizio di un nuovo storytelling per il brand, che si rinnova senza perdere la sua identit\u00e0: autentica, pop e colorata.
Protagonista dello spot \u00e8 la GenWudy, una generazione che riunisce persone diverse per et\u00e0 e attitudine, unite dal piacere di condividere momenti di gioia.
Un gesto semplice, la \u201cW\u201d formata con tre dita, diventa simbolo di unione e appartenenza, mentre sullo sfondo risuona l\u2019iconico \u201cMi piaci\u2026 ah-ah\u201d, successo di Raffaella Carr\u00e0 che per l\u2019occasione diventa \u201cChe gioia\u2026AIA\u201d, e che chiude la creativit\u00e0, come per gli altri spot del brand.
\r\n
\r\nAeQuilibrium, la gioia di vivere in equilibrio<\/strong>
\r\n
\r\nLa vita di tutti i giorni mette costantemente alla prova il nostro equilibrio fisico e mentale, facendoci sentire, a volte, come dei veri funamboli. Eppure, vivere in equilibrio non dovrebbe essere una sfida, ma una gioia. Basta partire da un\u2019alimentazione bilanciata, che unisce piacere e leggerezza, per trovare il proprio passo.
\r\n
\r\nQuesto \u00e8 il punto di partenza del nuovo spot AeQuilibrium, che mette in scena gli \u201cAeQuilibristi\u201d: persone che hanno scoperto \u201cLa gioia di vivere in equilibrio\u201d, come recita il nuovo claim.
Alle prese con la loro vita di tutti i giorni, camminano agilmente su una slackline azzurra in mezzo alla citt\u00e0, un filo sottile che rappresenta la capacit\u00e0 di bilanciare gusto e leggerezza, senza rinunciare a nulla di ci\u00f2 che rende la vita pi\u00f9 buona. E ogni passo che compiono diventa cos\u00ec un invito a riscoprire, giorno dopo giorno, la gioia autentica di vivere in equilibrio. 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