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NUOVA DIMENSIONE DELLA TUA PROTEZIONE","text":"Ognuno vive l\u2019estate a modo suo, nella dimensione che pi\u00f9 preferisce. Ma c\u2019\u00e8 un bisogno che ci accomuna tutti: proteggere la nostra pelle dai danni del sole. Perch\u00e9 senza la giusta fotoprotezione, ogni aspetto del nostro benessere pu\u00f2 essere messo a rischio.<br \/>\r\nParte da questo insight la nuova campagna di comunicazione per l\u2019innovativa linea BioNike Defence Sun, formulata con la tecnologia brevettata PRO-Repair 4D.<br \/>\r\nIl racconto si fa immediatamente riconoscibile grazie a un linguaggio visivo iconico e giocoso, dove ogni elemento prende la forma di una \u201cD\u201d, simbolo della protezione BioNike.<br \/>\r\nL\u2019impegno del brand non si ferma alla pelle: formule biodegradabili, packaging riciclati e riciclabili, insieme al sostegno a Worldrise Onlus, testimoniano una scelta consapevole anche verso l\u2019ambiente e la salvaguardia dei mari.<br \/>\r\nLo spot \u00e8 cos\u00ec un invito a vivere il sole senza rinunce, con la sicurezza di una protezione avanzata e con la tranquillit\u00e0 di chi sa di fare bene, a s\u00e9 e al pianeta.","subtitle":"BIONIKE DEFENCE SUN","filename_pim":"BIONIKE_DefenceSun","image":{"ID":28797,"id":28797,"title":"Cover","filename":"Cover.png","filesize":271197,"url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/Cover.png","link":"https:\/\/www.armandotesta.it\/it\/project\/bionike-defence-sun\/cover-15-2\/","alt":"","author":"1","description":"","caption":"","name":"cover-15-2","status":"inherit","uploaded_to":28806,"date":"2025-10-15 08:33:44","modified":"2025-10-15 08:33:44","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.armandotesta.it\/wp-includes\/images\/media\/default.png","width":1024,"height":656,"sizes":{"thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/Cover-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/Cover-300x192.png","medium-width":300,"medium-height":192,"medium_large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/Cover-768x492.png","medium_large-width":768,"medium_large-height":492,"large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/Cover.png","large-width":1024,"large-height":656,"1536x1536":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/Cover.png","1536x1536-width":1024,"1536x1536-height":656,"2048x2048":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/Cover.png","2048x2048-width":1024,"2048x2048-height":656,"post-thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/Cover-600x600.png","post-thumbnail-width":600,"post-thumbnail-height":600,"gform-image-choice-sm":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/Cover.png","gform-image-choice-sm-width":300,"gform-image-choice-sm-height":192,"gform-image-choice-md":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/Cover.png","gform-image-choice-md-width":400,"gform-image-choice-md-height":256,"gform-image-choice-lg":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/10\/Cover.png","gform-image-choice-lg-width":600,"gform-image-choice-lg-height":384}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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