{"id":28625,"date":"2025-07-07T15:50:01","date_gmt":"2025-07-07T13:50:01","guid":{"rendered":"https:\/\/www.armandotesta.it\/?post_type=project&#038;p=28625"},"modified":"2025-12-09T17:12:11","modified_gmt":"2025-12-09T16:12:11","slug":"negroni-la-tua-buona-stella","status":"publish","type":"project","link":"https:\/\/www.armandotesta.it\/it\/project\/negroni-la-tua-buona-stella\/","title":{"rendered":"Negroni &#8211; La tua buona stella"},"content":{"rendered":"<div id=\"block_89e60ef22e6742fd712f57e1acad510c\" class=\"relative col-span-full md:col-span-10 md:col-start-2\">\n    <img decoding=\"async\" src=\"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/07\/Immagine.png\" alt=\"\" class=\"aspect-auto w-full object-cover\">            <a data-video='{\"source\": [{\"src\":\"https:\/\/d20emmgwq1ruhn.cloudfront.net\/Pancetta.mp4\", \"type\":\"video\/mp4\"}], \"attributes\": {\"preload\": false, \"playsinline\": true, \"controls\": true}}' 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TUA BUONA STELLA","text":"La nuova campagna Negroni segna un\u2019importante tappa per il brand, introducendo il payoff: \u201cLa tua buona stella\u201d. Nel nostro racconto, i prodotti Negroni scandiscono il tempo di una storia d\u2019amore: accompagnano le relazioni pi\u00f9 vere, illuminando la vita con la loro buona stella. Dal primo incontro da bambini fino alla costruzione di un futuro insieme: la narrazione parte da un prodotto iconico del brand, il Negronetto, che d\u00e0 vita a un butterfly effect ricco di emozioni e gusto. L\u2019obiettivo \u00e8 raccontare come i salumi Negroni \u2013 simbolo di tradizione e convivialit\u00e0 \u2013 siano presenti nei momenti pi\u00f9 autentici e condivisi della nostra vita.<br><br \/>\r\nLa campagna TV \u00e8 declinata in pi\u00f9 soggetti, ciascuno dedicato ad un prodotto: affettati, cubetti di pancetta, cotechino.<br><br \/>\r\n<span data-teams=\"true\">La produzione della nuova campagna Negroni \u00e8 a cura di AT Studios.<\/span>","subtitle":"NEGRONI","filename_pim":"Negroni_45s","image":{"ID":28616,"id":28616,"title":"cover","filename":"cover.png","filesize":785867,"url":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/07\/cover.png","link":"https:\/\/www.armandotesta.it\/it\/project\/negroni-la-tua-buona-stella\/cover-14-2\/","alt":"","author":"1","description":"","caption":"","name":"cover-14-2","status":"inherit","uploaded_to":28625,"date":"2025-07-07 13:08:16","modified":"2025-07-07 13:08:16","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.armandotesta.it\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/07\/cover-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/07\/cover-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/07\/cover-768x432.png","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/07\/cover-1024x576.png","large-width":1024,"large-height":576,"1536x1536":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/07\/cover-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/07\/cover.png","2048x2048-width":1920,"2048x2048-height":1080,"post-thumbnail":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/07\/cover-600x600.png","post-thumbnail-width":600,"post-thumbnail-height":600,"gform-image-choice-sm":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/07\/cover.png","gform-image-choice-sm-width":300,"gform-image-choice-sm-height":169,"gform-image-choice-md":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/07\/cover.png","gform-image-choice-md-width":400,"gform-image-choice-md-height":225,"gform-image-choice-lg":"https:\/\/www.armandotesta.it\/wp-content\/uploads\/2025\/07\/cover.png","gform-image-choice-lg-width":600,"gform-image-choice-lg-height":338}}},"_links":{"self":[{"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/project\/28625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/media\/28614"}],"wp:attachment":[{"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/media?parent=28625"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/project_category?post=28625"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/client?post=28625"},{"taxonomy":"hub","embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/hub?post=28625"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/media_type?post=28625"},{"taxonomy":"unit","embeddable":true,"href":"https:\/\/www.armandotesta.it\/it\/wp-json\/wp\/v2\/unit?post=28625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}